Digital Marketing Executive
Gain City Group
Description
About the role
We are looking for a creative and driven Digital Marketing Executive to support the planning and execution of integrated marketing campaigns for Gain City. This role covers retail promotions, digital marketing, events, partnerships, and customer engagement initiatives to drive brand awareness, footfall and sales.
Key responsibilities
Support the planning and execution of integrated marketing campaigns across online and offline channels.
Develop marketing content, promotional materials, and creative assets to support campaigns and store activities.
Coordinate advertising, social media, digital marketing, public relations, events and partnerships.
Assist in planning store events, roadshows, product launches and community engagement activities.
Work closely with internal departments, external agencies, media partners and vendors to ensure timely campaign execution.
Coordinate marketing budgets, quotations and campaign schedules.
Monitor and respond to customer enquiries across digital communication channels, including social media, email, and messaging platforms.
Conduct market research and competitor analysis to identify trends and opportunities.
Support day-to-day marketing operations and other ad-hoc projects as assigned.
About you
Diploma or Degree in Marketing, Business, Communications or any related disciplines.
1-2 years of experience in marketing, digital marketing, retail marketing or a similar role.
Familiar with digital marketing platforms, including launching ad campaigns on Meta, Google and Tiktok.
Good understanding of marketing principles, campaign planning and content development.
Strong organisational and project coordination skills with the ability to manage multiple projects simultaneously.
Creative, proactive and results-oriented with excellent problem-solving skills.
Strong communication and interpersonal skills with the ability to work effectively with internal and external stakeholders.
Can-do attitude with a drive to learn new skills.
Proficient in Microsoft Office and experience with graphic design tools such as Canva, Figma, Capcut or Adobe Creative Suite will be an advantage.