Digital Marketing Executive
EX Group Pte. Ltd.
Description
Digital Marketing Executive
Company: EX GROUP
Location: Singapore, with coordination across our Johor Bahru / Malaysia operations
Reports to: CTO
Employment Type: Full-time
About the Role
We're looking for a Digital Marketing Executive to own SEO across the group, coordinate content production for six brands, and grow BBB's livestream and affiliate partner network.
This is a coordinator-operator role. You won't be shooting videos or writing captions — you'll be the person who keeps six brands' marketing pipelines moving: briefing, scheduling, following up, and making sure nothing stalls.
What You'll Do
SEO (Own It)
Conduct keyword research and on-page optimisation across all group websites, in both English and Chinese
Publish and optimise blog posts and landing pages on a weekly cadence
Monitor Google Search Console and escalate technical issues to the tech team
Manage Google Business Profiles for all 21 outlets
Deliver a monthly SEO performance report
Content Coordination (Orchestrate It)
Brand Managers brief. Our in-house creative team produces. AI tools accelerate. You keep it all on schedule.
Run monthly content planning sessions with each Brand Manager
Collect briefs using a standard template and hand them off to the creative team with clear timelines and specs
Source and confirm volunteers or models for brand and IP video shoots, including casting, scheduling, and release forms
Use AI tools (e.g. Luma Labs) to generate supporting design and video assets
Route drafts to Brand Managers for approval and manage revision cycles
Confirm posts go live on schedule across all channels
Pull weekly performance data and share insights with stakeholders
What We're Looking For
3-5 years of experience in digital marketing, e-commerce, or a related field
Working knowledge of SEO fundamentals (keyword research, on-page optimisation, Google Search Console)
Strong project coordination skills — comfortable managing multiple stakeholders and deadlines across brands
Written and spoken proficiency in English and Chinese (content spans both languages)
Familiarity with TikTok, livestream commerce, or affiliate marketing is a strong plus
Comfortable using AI content tools; organised, proactive, and a clear communicator