Digital Marketing Executive (Ecommerce) – GHD & Davines

Responsible for conceptualising, developing, executing, and optimising integrated marketing and e-commerce strategies to support the expansion and growth of the brand’s services and products. This role works closely with the Head of Brand to drive brand visibility, customer acquisition, conversion, and retention across digital channels, while ensuring a seamless end-to-end consumer journey.

• Manage brand e-commerce platforms and third-party e-tailers, including order processing, maintaining the communications calendar, and supporting stock forecasting across all brands

• Develop and execute an integrated e-commerce programme with clear short-, mid-, and long-term strategic objectives

• Lead social media strategy, including planning, creating, and publishing content to strengthen brand presence, engagement, and growth across relevant platforms

• Conceptualise, create, and manage social media content (including copy, visuals, short-form videos, and briefs for shoots or creators), ensuring alignment with brand guidelines and campaign objectives

• Plan, manage, and optimise budgets for SEM, CRM/database marketing, email, social media, and display advertising to drive traffic, leads, and conversion

• Collaborate closely with cross-functional teams to develop SEO-optimised content and channel-appropriate assets for owned and paid digital platforms (including social media, paid search, and email marketing)

• Analyse performance across digital channels (social, website, email, paid media) and provide actionable insights, recommendations, and optimisation plans

• Evaluate and enhance the end-to-end customer experience across multiple digital touchpoints, ensuring alignment with brand and business objectives

• Track, measure, and report the performance of all digital marketing campaigns against defined KPIs and ROI benchmarks

• Conceptualise and develop in-house below-the-line (BTL) communication materials, ensuring consistency with brand guidelines and positioning

• Identify, engage, and manage external partners (including brands, platforms, content creators, and media) to execute joint promotions and strategic collaborations

• Source and analyse internal and external data to support insights-driven decision-making and contribute to the development of customer, sales, and channel performance dashboards and reports

Requirements

• Degree in Marketing or a related discipline

• Minimum 1 year of relevant experience in e-commerce, with hands-on exposure to platforms such as Shopify, Shopee, TikTok Shop, and Lazada, preferably within consumer goods, FMCG, beauty, retail, or e-commerce companies

• Hands-on experience in SEO and SEM, including campaign setup, optimisation, and performance tracking

• Familiarity with key digital platforms and tools such as Facebook, Instagram, Shopify, and GA4

• Strong passion for marketing, digital platforms, and emerging technologies

• Working knowledge of design software such as Photoshop and Canva will be an added advantage

• Solid understanding of web metrics and digital analytics, with the ability to generate, analyse, and interpret data to drive insights and improvements

• Ability to work effectively under tight deadlines in a fast-paced, dynamic environment

• Bilingual, with good interpersonal and communication skills, and a positive, professional attitude

• Flexibility to work occasional overtime to support campaigns / events / live streaming activities