Digital Marketing Executive (Content & Localization)

Key Responsibilities

• Produce 4 product-focused images and 1 product video every two weeks for the Hong Kong market, alongside regional markets such as Singapore, Malaysia, and Vietnam, with content rotated by product category.

• Produce 1 non-product video per month focused on brand awareness and engagement among the Hong Kong audience.

• Coordinate monthly influencer collaborations to strengthen brand presence and reach in Hong Kong.

• Localize regional creative assets and marketing copy into Cantonese and Traditional Chinese, ensuring the tone, language, and cultural nuances are appropriate for the Hong Kong market.

• Manage day-to-day customer enquiries from the Hong Kong market through social media, WhatsApp, and other click-to-chat channels.

• Support website content updates and product listings to improve customer engagement and conversion from Hong Kong traffic.

• Work closely with the design team to brief, review, and refine localized creative assets.

• Monitor and highlight Hong Kong-specific market trends, consumer preferences, competitor activities, and content opportunities to the regional marketing team.

• Maintain a content tracker to monitor Hong Kong deliverables and ensure alignment with the regional content calendar.

• Support offline-to-online marketing initiatives for Hong Kong showrooms, roadshows, exhibitions, and other promotional activities.

• Manage and grow Rigel’s social media presence in Hong Kong across Instagram, TikTok, Facebook, and other relevant social media platforms.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Media, or a related field.

• 1–3 years of experience in content creation, localization, digital marketing, or social media marketing.

• Fluent in Cantonese and English, with strong written and spoken communication skills. Proficiency in Traditional Chinese is highly preferred and is core to the role.

• Strong understanding of the Hong Kong market, including local consumer preferences, social media trends, and cultural nuances.

• Comfortable appearing on camera or directing simple product and lifestyle video shoots.

• Familiar with short-form video editing tools such as CapCut, InShot, or similar platforms for creating quick, localized content.

• Basic understanding of chat-based lead management tools such as Respond.io and WhatsApp Business is an advantage.

• Strong communication and coordination skills, with the ability to work effectively with a regional marketing team across different markets and time zones.

• Detail-oriented and organized, with the ability to manage recurring bi-weekly and monthly content deliverables.

• Proactive, hands-on, and execution-focused, with the ability to work within an existing content framework rather than developing marketing strategy from scratch.

• Able to work independently, take ownership of assigned deliverables, and adapt content based on local market trends and feedback.