Digital Marketing Executive

The Digital Marketing Executive will be responsible for planning, executing, and optimising multi-channel digital marketing campaigns to drive brand awareness, lead generation, and learner acquisition. This is a hands-on role suited for someone who is passionate about education, comfortable with data, and eager to make an impact.

Key Responsibilities

Campaign Management

•      Plan and execute digital marketing campaigns across channels including SEO/SEM, social media, email marketing, and display advertising

•      Manage paid advertising campaigns on Google Ads, Meta(Facebook/Instagram), and LinkedIn

•      Monitor campaign budgets, performance KPIs, and ROI; prepare regular reports with actionable insights

Content & Social Media

•      Develop and manage a content calendar aligned with programme launches, events, and brand initiatives

•      Create compelling copy and collaborate with designers to produce engaging content for social media, blog, email newsletters, and landing pages

•      Grow and manage Quill Learning's social media presence across key platforms

SEO & Website

•      Implement on-page and off-page SEO best practices to improve organic search rankings

•      Work with the web team to optimise landing pages for conversion and user experience

•      Use tools such as Google Analytics, Search Console, and HubSpot to track and report website performance

CRM & Email Marketing

•      Manage email marketing campaigns including list segmentation, A/B testing, and performance tracking

•      Support lead nurturing workflows and marketing automation initiatives

Analytics & Reporting

•      Prepare monthly performance dashboards and present findings to stakeholders

•      Identify trends and make data-driven recommendations to improve campaign effectiveness

•      Stay current with industry trends, competitor activities, and emerging digital marketing tools

Requirements

•      Diploma/Degree in Marketing, Communications, Business, or a related field

•      1 – 3 years of hands-on digital marketing experience(agency or in-house)

•      Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

•      Solid understanding of SEO principles and content marketing

•      Experience with email marketing platforms (e.g. Mail chimp, HubSpot, or similar)

•      Strong analytical skills with experience in Google Analytics (GA4) and data visualisation

•      Excellent written and verbal communication skills in English

Strong organisational skills with the ability to manage multiple projects simultaneously