Digital E-Commerce Manager

The Digital E-commerce Manager is responsible for driving online revenue, direct bookings, and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing, and Accor/Ennismore Corporate Digital teams to optimize the hotel’s digital presence, improve conversion, maximize revenue opportunities, and leverage data and AI-driven insights to enhance commercial performance.

Key Responsibilities

Direct Booking Strategy

• Drive growth of direct bookings through thehotel website.


• Improve the website booking journey andconversion rate.


• Develop and execute campaigns to encourage gueststo book direct.


• Partner with Corporate Digital teams on directbooking initiatives and best practices.

Website & Content Management

• Manage website content, promotions, packages,offers, and landing pages.


• Ensure content accuracy and alignment with brandstandards.


• Work with Accor/Ennismore Corporate teams onwebsite enhancements and digital initiatives.

Digital Marketing

• Plan and manage paid digital campaigns (GoogleAds, Meta, display advertising).


• Coordinate SEO and SEM activities.


• Support email marketing campaigns and customerdatabase initiatives.


• Monitor campaign performance and optimize returnon investment.

Ecommerce & Distribution

• Ensure online rates, packages, and promotionsare accurately displayed across all channels.


• Work closely with Revenue Management on pricingstrategies, offers, and digital merchandising.


• Manage OTA performance and coordinatemerchandising opportunities with partners such as Booking.com, Expedia, Agoda,and Trip.com.


• Collaborate with Corporate Digital andDistribution teams on channel strategies and initiatives.

Analytics & Reporting

• Monitor website traffic, booking conversion,revenue performance, and campaign results.


• Analyze Google Analytics, booking engine data,and channel performance.


• Provide insights and recommendations to improvedigital performance.


• Support Corporate reporting requirements anddigital performance reviews.

Loyalty & CRM

• Promote ALL – Accor Live Limitless membershipand Ennismore Dis-loyalty programs.


• Drive member acquisition and encourage directbookings.


• Support CRM campaigns and guest engagementinitiatives.


• Work with Corporate teams on campaigns andmember communications.

Cross-functional Collaboration

Work closely with:

• Revenue Management on pricing, promotions, anddigital revenue strategies.


• Reservations to enhance the booking experienceand conversion opportunities.


• Sales on corporate and leisure campaigns.


• Marketing on brand content, social media, andcampaign execution.


• Accor and Ennismore Corporate Digital,E-commerce, Distribution, and CRM teams on regional and global initiatives.

Key Performance Indicators (KPIs)

• Direct booking revenue growth


• Website conversion rate


• Website traffic and engagement


• Cost of acquisition


• Return on ad spend (ROAS)


• Google Ads performance


• Email campaign open and conversion rates


• OTA contribution versus direct contribution


• ALL member enrollments


• Campaign performance and ROI