CRM Marketing Executive

CRM Campaign Support

• Support the execution of CRM marketing campaigns.

• Assist in campaign setup, scheduling, testing, and post-campaign reporting.

• Ensure CRM data is accurate and properly segmented for campaign use.

Data & Reporting

• Extract, review, and analyze CRM campaign data and customer metrics.

• Track campaign performance such as open rates, conversion rates, and engagement metrics.

• Prepare regular reports and simple dashboards for internal stakeholders.

• Identify basic trends and insights from data to support optimisation.

Vendor & System Coordination

• Work closely with external CRM system vendors for campaign execution, system support, and troubleshooting.

• Coordinate requirements, timelines, and follow-ups with vendors.

• Support CRM system testing, enhancements, and new feature rollouts.

Internal Collaboration

• Liaise with marketing, operations, and other teams to support CRM initiatives.

• Assist in maintaining CRM documentation, SOPs, and best practices.

Requirements:

• Diploma / Degree in Marketing, Business, Data Analytics, or a related field.

• Minimum 1 year of relevant experience is an added advantage.

• Comfortable working with systems and data.