CRM Manager

As the Regional CRM Manager, you will be the driving force behind user engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and lead teams toward delivering personalized, data-driven experiences that keep users coming back.

This role calls for a strategic leader who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets.

Your Adventure Ahead

• Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.


• Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.


• Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.


• Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale.


• Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.


• Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.


• Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.


• Coach and mentor junior marketers, elevating CRM expertise and capability across the region.

Essentials to Succeed

• 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.


• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.


• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.


• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).


• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.


• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.


• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.


• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.


• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.