CRM & Lifecycle Marketing Executive

NOVI Health is a doctor-founded, science-led healthcare company on a mission to extend healthspan & prevent chronic disease. We combine medical expertise, personalised care, & technology to help people close the gap between knowing & doing.

As CRM & Lifecycle Marketing Executive, you will own customer communications across the lifecycle, from onboarding to retention & re-engagement. You will work closely with the Chief Growth & Experience Manager & the Content & Communications Specialist to deliver timely, personalised, & high-impact communications.

You will manage end-to-end CRM campaigns across email & WhatsApp, powered by strong data segmentation & automation. This role blends strategic thinking, creativity, & analytics, with a strong focus on engagement & retention.

• Support end-to-end CRM campaign execution


• Build, schedule, & deploy campaigns across email & WhatsApp


• Ensure campaigns meet both customer & business objectives


• and all other CRM-related automation initiatives, workflows, and operational activities

• Create & manage audience segmentation strategies


• Personalise communications based on behaviour, needs, & lifecycle stage


• Continuously refine targeting to improve engagement

• Maintain high-quality customer data hygiene


• Update & manage CRM databases for accuracy & completeness


• Track customer interactions across email, website, sales, & support touchpoints

• Evaluate campaign performance via ActiveCampaign


• Monitor email KPIs such as open rates, CTR, conversion, & retention


• Identify trends, churn risks, & growth opportunities


• Prepare reports & insights for management

• Support loyalty, rewards, or membership programmes


• Develop engagement journeys that build long-term habits & retention

• Ensure CRM activities comply with PDPA, GDPR, & relevant regulations


• Follow best practices for consent management & data security

• 2–5+ years experience in CRM or lifecycle marketing


• Strong background in data segmentation & campaign targeting


• Hands-on experience with CRM platforms such as ActiveCampaign, HubSpot, or Braze


• Analytical mindset with comfort reading campaign data


• Detail-oriented & highly organised


• Strong collaboration skills


• Interest in healthcare & preventive health a plus

You will play a key role in how NOVI builds long-term relationships with our customers. Your work directly influences patient engagement, outcomes, & loyalty, making a real difference in people’s health journeys.