CRM Executive

[Key Responsibilities]

·         Develop, execute and optimising membership-related campaigns to achieve CRM KPIs (e.g. repeat purchase rate, customer lifetime value (CLV), VIP customer contribution, new vs returning customers, campaign conversation).

·         Upload customer purchase data from stores, maintain loyalty membership records and ensure store staff capture customer profiles correctly.

·         Manage online customer data, track website behaviour, abandoned carts, online purchase, sync platform data into CRM systems.

·         Develop and execute CRM campaigns including mail marketing (EDM), SMS/WhatsApp marketing and loyalty programs to drive engagement.

·         Handle customer inquiries, complaints and follow-ups to maintain high satisfaction levels, work cross-functionally with internal departments to resolve membership-related feedback.

·         Manage campaign segmentation and support end-to-end campaign execution, including requirement gathering, data extraction, deployment, communications, open rates and performance tracking and ROI.

·         Coordinate with sales and marketing teams to ensure data-driven insights are aligned with business goals.

·         Contribute product preference insights and use CRM outputs to understand customer demand trends.

·         Support ad-hoc CRM initiatives, marketing event and projects as assigned.

【Requirements】

·         Diploma in Business, Marketing or related field.

·         1–3 years of CRM Executive, customer relationship or data analytics.

·         Strong communication skills and interpersonal abilities to manage client relationships.

·         Proficiency in CRM software (eg.  Advocado) is advantage.

·         Keen interest in loyalty programmes, customer lifecycle marketing, and working under fast-paced environment.

Submit your resume/CV to: hr@goldlion.com.sg