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CRM & Digital Marketing Intern

KFC

Full Time North-East Region Mid Level Competitive
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Description

You'll be working on problems that actually ship. 



  • KFC Singapore runs one of the most active QSR apps in the market. The Digital & Marketing team owns everything that touches the customer digitally — the app experience, paid media across Meta, Google and TikTok, CRM campaigns, and the data infrastructure behind all of it. 

  • You'll be embedded in that team. Not shadowing. Contributing. 

  • The work spans three areas depending on where you add the most value: 

  • Data & analysis — querying real transaction data, building dashboards, figuring out why a cohort behaved a certain way and what to do about it 

  • Campaign & growth — designing the logic behind who gets what message and when; thinking through audience conditions, offer mechanics, and the behavioural nudge that drives the action 

  • Performance marketing — supporting paid media execution across search and social; understanding how attribution works and why platform numbers often lie 



You'll thrive here if you 



  • Think in logic and systems — conditions, rules, cause and effect 

  • Are comfortable with data and willing to form a point of view from it 

  • Can move between analytical and creative thinking — the best campaign is both correctly targeted and well-crafted 

  • Are studying Business, Computer Science, Information Systems, or anything that's trained you to think rigorously 



Job Requirements


• Studying or recently graduated in Marketing, Communications, Business, or a related field


• Detail-oriented — you catch errors before they go live, not after


• Comfortable with data and logic — can work with a performance dataset, draw basic conclusions, and understand why a segment condition produces the audience it does


• Organised enough to manage multiple campaigns with different timelines simultaneously


• Can write clearly and concisely — good enough to draft push notification copy or a short email without it needing a full rewrite

About KFC

Description pending