Creative Strategy Director (Ref: FRH)

# Agency leader for creative branding, direction & social content

# Basic salary around S$10,000/month

# 0900hrs-1800hrs (Mon-Fri, 2 days work from home)

# Close to MRT

Our client is an award-winning marketing agency specializing in influence marketing, with a vision to connect brands with audiences through genuine story-telling and relevant content. Their work spans B2B, e-commerce, social media and live streaming domains for many well-recognized brands, tapping on a worldwide network of content creators and influencers to bring brand messages to life in an organic, credible and impactful way.

The agency is currently for a Creative Strategy Director to elevate the company's capabilities from strong end-to-end execution to strategic, insight-driven and culturally relevant creative storytelling — with influencers at the core of every idea.

This senior hire is a business-minded leader who will architect and lead the creative strategy function, bridging business development, account management and influencer community teams. He/she blends brand strategy, creative direction and social influence, turning audience insight into powerful influence-led ideas and views influencers as culture shapers, not media placements.

Responsibilities:

● Strategic & creative problem framing

● Influence-led ideation & campaign architecture

● Storytelling, deck narrative & pitch excellence

● Cross-functional leadership across BD, AM, and community teams

● Cultural & social trend fluency

● Coaching & capability building

Year 1 Expectations:

● Build the creative strategy framework across teams

● Lift pitch-win rate through stronger storytelling and creative narratives

● Deliver 3–5 flagship campaigns redefining influence-led creativity

● Coach AMs & curators into strategic storytellers

● Strengthen the agency's external reputation as a thought leader in influence-driven creativity

Qualifications:

● Singaporeans only

● 8–15 years in social-first or hybrid creative agencies

● Fluent in Chinese language to liaise with Chinese clients

● Extensive experience in creative strategy, brand strategy, or integrated marketing

● Proven record of campaigns where influencers are central to the creative idea

● Strong storytelling, presentation, and client-facing ability

● Visionary but grounded: balances big ideas with practicality

● Builder mindset: thrives in creating new capabilities from scratch

● Collaborative and ego-free: works cross-functionally with respect

● High EQ coach: mentors teams to think strategically and creatively

● Culturally curious: lives and breathes audience trends and digital behavior

For shortlisted candidates, please be prepared to submit

1) a short video on:

- What excites you about the future of influencer marketing?

- Describe one influencer-led campaign that you think is strong and why.

- What is one new dimension you think we can add to push influencer marketing to its next evolution?

- What’s your “superpower” — the thing you naturally do better than most people in this space?

2) 1 example (a link, deck, or any material) that reflects how you think or approach problems

Please submit your resume in MS Word format to richard.hoon@celecti.com.sg. Or alternatively, you can contact myself at 9669 1456 for more details. We seek your understanding that due to the high volume of applications, only shortlisted candidates will be contacted.

Richard Hoon Tah Yuan | Talent Acquisition Consultant | CEI Reg. No.: R25159297 | Tel No.: 6385 6696

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