Content & Brand Executive

We are a premium fruit and gifting brand focused on bringing seasonal products that customers can genuinely trust. Beyond fruits, we care deeply about quality, aesthetics, storytelling, customer experience, and building a brand people feel connected to.

We’re looking for someone creative, proactive, and adaptable to join our small growing team.

This role is ideal for someone who enjoys social media, branding, storytelling, content creation, aesthetics, and being involved in the building process of a growing lifestyle brand.

What you’ll be doing

• Create and assist with social media content across Instagram, Facebook, TikTok, XiaoHongShu and other platforms
• Film, edit and post reels, stories, product features, behind-the-scenes content and seasonal launches
• Brainstorm and contribute content ideas, campaigns and storytelling angles
• Assist with website and e-commerce updates including product listings, descriptions and online merchandising
• Support customer engagement through social media and online channels
• Assist in maintaining brand consistency across visuals, captions and customer experience
• Support day-to-day operations when needed, including packing coordination, stock arrangement and retail support

What we’re looking for

• Someone proactive and willing to take initiative
• Interest in branding, aesthetics, storytelling, social media and content creation
• Comfortable working in a fast-moving SME environment where responsibilities can be varied
• Familiar with platforms such as Instagram, Facebook, TikTok, XiaoHongShu, Canva, CapCut or similar tools
• Good visual sense and attention to detail
• Positive attitude, responsible, adaptable and willing to learn
• Able to work independently while also contributing as part of a small team

Bonus if you:
• Enjoy photography, videography or editing
• Have created your own content/pages/projects before
• Have experience in lifestyle, gifting, retail, F&B or e-commerce brands
• Naturally keep up with trends, branding or consumer behaviour online

Most importantly, we value mindset, initiative, creativity and attitude more than just experience alone.

If you enjoy building things, have a good eye for content and branding, and want to be part of a growing premium lifestyle brand, we’d love to hear from you.

Applicants are encouraged to include:
• Portfolio or past works (if any)
• Personal creative projects or social media pages
• Anything you feel reflects your creativity, initiative or personality