Channel Marketing Manager

Developing marketing strategies, coordinating campaigns, managing budgets, analysing market trends, collaborating with cross-functional team, and fostering relationships with publishers, channel partners, media outlets and influencers. This Marketing role plays a crucial role in driving awareness, user acquisition, and overall success in the competitive gaming industry.

·         Conceptualising and executing of Marketing Budget Plan for Exclusive Distributed Titles

·         Fostering, building and maintain relationships with Channel Partners

·         Print Vendor’s Management

·         Advertising expertise in ATL and BTL

·         Media handling

·         Retail insights and keeping up with market trends

·         Managing of artwork coordination- between publisher (external) and design team (internal)

·         Collaborating with the Sales Team to determine the marketing budget for each Channel Partner (budget allocation)

·         Preparation of artwork files packages for upcoming launch titles

·         Collating and preparation of marketing reports

·         Setting up and maintain corporate social media accounts

·         Compliance support (IMDA)

·         Events coordination calendar (release titles and important gaming events)

·         Archiving of all marketing activities