Description
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events like Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.
Job Description:
- Manage end-to-end projects focusing on driving campaign operational efficiencies, commercial performance with local markets and regional campaign initiatives
- Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives
- Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results
- Analyse campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement
- Collaborate and coordinate across multiple teams, including Product, Server Prep, Buyer Experience, Projects, Business Development and local markets
- Identify areas of growth, developing and executing initiatives to drive enhanced performance and commercial impact
- Conduct quantitative and qualitative analysis to address the key issues and develop actionable solutions
Requirements:
- Relevant Degree in Business, Marketing, Analytics, or a related field
- Strong analytical, critical thinking, and problem-solving abilities
- Minimally 1 year of experience in a high-performing organisation is preferred. Previous experience in e-commerce marketing and/or data analytics is a plus
- Excellent project management skills with the ability to prioritise tasks and manage multiple projects simultaneously.
- Strong work ethics and performance-driven
- Strong communication skills, both written and verbal
- Decent experience with Google Sheets, including advanced functions and formulas for data manipulation and analysis
- Reliable and good team player who enjoys working in a dynamic environment