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Review the product roadmap and drive market research and go-to-market strategy through in-depth analysis and competitive benchmarking, identifying high-impact opportunities and emerging trends in Vietnam’s financial services landscape.
Drive end-to-end project execution, from planning through delivery, ensuring initiatives are completed on time and deliver measurable business impact.
Collaborate closely with cross-functional stakeholders to translate strategic opportunities into clear, actionable plans and ensure effective execution.
Proactively identify potential risks and challenges, and implement mitigation strategies to support smooth and successful delivery.
Leverage internal data on costs, product profitability, customer behavior, and campaign performance to generate insights and support data-driven decision-making.
Develop and execute integrated marketing strategies across online and offline channels, including digital marketing, partnerships, events, in-branch activation, and other customer acquisition or engagement initiatives.
Work closely with product, sales, operations, and marketing teams to design and launch initiatives that improve customer acquisition, conversion, retention, and revenue growth.
Build and optimize payment-related initiatives across online and offline payment methods, including digital payments, QR, cards, wallets, cash-based touchpoints, and other relevant payment ecosystems.
Monitor market, customer, and competitor trends in financial services, marketing, and payments to identify new growth opportunities and improve execution effectiveness.
Bachelor’s degree or higher in Finance, Business, Economics, Marketing, or a related field.
Prior experience in business planning, strategy, consulting, product management, or a related role is a plus, preferably within fintech, retail banking, or the broader financial services industry.
Strong understanding of marketing strategy and execution, including both online and offline channels such as digital marketing, partnerships, events, customer acquisition, and customer engagement.
Good knowledge of payment ecosystems, including both online and offline payment methods such as cards, wallets, QR, cash-based touchpoints, and other relevant payment solutions.
Strong problem-solving skills with a structured, analytical approach; proactive, resourceful, and able to take initiative independently.
Excellent verbal and written communication skills, with the ability to present complex information clearly to both technical and non-technical audiences.
Strong stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners.
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Strong analytical and quantitative skills, with the ability to translate data into actionable business insights.
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