Business Development/ Sales Executives

Job Responsibilities
Business Development & Sales

• Identify and develop new business opportunities with retailers, wholesalers, distributors, supermarkets, convenience stores, e-commerce partners, and corporate customers.


• Develop and execute sales strategies to achieve sales targets and business growth objectives.


• Promote and sell the company's FMCG product portfolio to existing and prospective customers.


• Conduct regular customer visits to understand market requirements and recommend suitable product solutions.


• Prepare sales proposals, quotations, and promotional plans.


• Monitor market trends, competitor activities, and customer demands to identify new business opportunities.

• Build and maintain strong relationships with key customers, distributors, and business partners.


• Manage customer accounts to ensure high levels of customer satisfaction and long-term partnerships.


• Negotiate pricing, trade promotions, commercial terms, and sales agreements.


• Follow up on enquiries, quotations, purchase orders, and outstanding payments where applicable.


• Coordinate with internal departments to ensure timely order fulfilment, delivery, and after-sales support.


• Resolve customer issues professionally and maintain excellent customer service standards.

• Identify new sales channels and develop opportunities to expand market coverage.


• Strengthen existing retail and distribution networks while acquiring new customers.


• Participate in trade exhibitions, product launches, networking events, and other industry activities to promote the company's brands and products.

• Prepare regular sales reports, forecasts, pipeline updates, and market intelligence reports.


• Maintain accurate records of customer interactions and sales activities using company systems.


• Achieve assigned sales targets and key performance indicators (KPIs) while contributing to the company's overall growth.

• Diploma or Degree in Business, Marketing, Sales, or a related discipline.


• At least 2 years of sales or business development experience, preferably in the FMCG, food distribution, retail, or consumer products industry.


• Proven ability to develop new business and manage customer relationships.


• Strong communication, negotiation, and interpersonal skills.


• Self-motivated, proactive, and results-oriented with excellent time management skills.


• Able to work independently as well as collaboratively in a team environment.


• Proficient in Microsoft Office applications.