Business Development Manager

Responsibilities

1. Distributor Management & Market Expansion (50%)

Responsible for developing and managing offline distributors and retail partners in key Southeast Asian markets such as the Philippines, Thailand, and Singapore;

Independently lead the end-to-end distributor development process including partner scouting, business negotiation, pricing policy design, and contract execution;

Build and maintain an up-to-date channel map, identifying high-potential retail networks (e.g., Watsons, Guardian, independent beauty stores), and drive in-store listing and sell-in;

Manage monthly order cadence, sell-out tracking, and rebate implementation to ensure healthy inventory and sustainable GMV growth.

2. Channel Operations & Sales Delivery (40%)

Collaborate with local distributors to define annual/monthly sales targets, promotion calendar, and merchandising strategies based on market dynamics;

Oversee on-ground execution of listing, retail activation, promoter training, and shelf display performance to improve product sell-through;

Continuously optimize offline pricing, profit structure, and distribution depth to ensure achievement of both GMV and profitability KPIs;

Monitor regional sales data and provide performance review reports to extract replicable channel operation best practices.

3. Cross-functional Collaboration & Project Support (10%)

Work closely with brand, e-commerce, legal, and product teams to ensure alignment of online-offline business strategy;

Support local compliance requirements, product registration, import documentation, and sample dispatch for new product launches.

Requirements

1. Bachelor’s degree or above, with minimum 3 years of experience in offline channel management or distributor operations;

2. Background in beauty or FMCG industry is preferred; experience in Southeast Asian markets or negotiations is a strong plus;

3. Solid understanding of retail distribution models, profit & rebate mechanisms, and sell-in/sell-out strategies;

4. Proven ability to independently develop distributor partnerships and lead commercial negotiations; experience in contract execution and payment follow-up is a plus;

5. Strong execution and self-motivation, with excellent multi-tasking and cross-border collaboration skills;

6. Proficiency in English is required; knowledge of Thai or Filipino is a plus;

7. Open to business travel across Southeast Asia as needed.