Description
A leading consumer goods manufacturing company is seeking a results-driven Business Development Manager to accelerate the growth of its housebrands across B2B and B2C markets. This role offers the opportunity to lead strategic partnerships, oversee sales operations, and drive e-commerce initiatives, while mentoring and guiding the sales and e-commerce team. The ideal candidate is a strategic and commercially minded leader with a strong track record in business development, sales leadership, and digital commerce, ready to make a meaningful impact on brand growth and market expansion.
JOB DESCRIPTION
1. Business Development
Build in-depth knowledge of the company’s housebrands and offerings.
Identify, engage, and secure corporate partnerships while nurturing relationships with individual consumers to maximize engagement, loyalty, and revenue.
Develop and implement business development plans with clear objectives, timelines, and measurable outcomes to expand market share, brand awareness, and revenue.
Prepare standardized, persuasive presentations and proposal decks for corporate and consumer prospects.
Execute strategic growth initiatives on time, ensuring consistent follow-through and accountability.
2. E-commerce & Digital Strategy
Optimize product listings, pricing, promotions, and user experience to drive online sales and conversions.
Develop and execute strategies to increase online traffic, engagement, conversion rates, and repeat purchases.
Track and analyze digital performance metrics, implementing improvements to maximize operational efficiency and results..
3. Sales Leadership & Cross-functional Collaboration
Lead, mentor, and manage the sales and e-commerce team, ensuring alignment with business goals.
Drive team performance metrics, ensuring individual and collective targets are met or exceeded.
Collaborate closely with Marketing, Product Development, Quality Assurance, Customer Support and Logistics teams to execute initiatives efficiently.
Oversee business development and e-commerce budgets, ensuring effective allocation of resources.
4. Market Analysis & Strategy
Monitor market trends, competitor activity, and consumer behavior to inform data-driven strategies.
Implement KPIs and performance metrics to track the success of partnerships, sales, and digital initiatives.
Identify new growth opportunities, regions, and customer segments for market expansion.
Support B2C customer retention and engagement strategies, including repeat purchase initiatives and loyalty programs.
JOB REQUIREMENTS
Bachelor’s degree in Business Administration, Marketing, or related field.
Minimum 5 years of experience in business development, sales, and e-commerce management, covering both B2B and B2C markets; FMCG or related industry experience preferred.
Strong understanding of local FMCG markets, trade channels, and consumer behavior; regional market knowledge is a plus.
Proactive, results-driven, with a proven record of achieving or exceeding targets.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in preparing and delivering impactful presentations.
Strong analytical skills for interpreting data and guiding strategic decisions.
Experience leveraging digital analytics tools to track performance and inform business decisions will be an advantage.
Leadership experience, with the ability to manage and mentor a multi-functional team.
Experience managing budgets and allocating resources effectively.
Collaborative mindset and ability to work across departments to achieve business outcomes.