Business Development Manager

Role Summary:

We are seeking a strategic and results-driven Business Development Manager to spearhead our expansion into Singapore's local retail channels. This individual will play a key role in identifying new business opportunities, building strong relationships with retail partners, and driving revenue growth for our baby, kids, and maternity product categories across brick-and-mortar channels such as department stores, specialty boutiques, pharmacies, and baby stores.

1. Retail Channel Development

• Identify, evaluate, and onboard new local retail partners and distributors (e.g., Mothercare, Kiddy Palace, BHG, Watsons, Supermarkets, Organizations, B2B, B2G, independent baby boutiques).


• Negotiate and secure listing agreements, trading terms, and promotional placements.


• Build a roadmap for expanding presence in relevant retail formats across Singapore.

2. Strategic Partnerships & Account Management

• Maintain strong relationships with existing retail accounts, ensuring sales targets and brand presence are optimized.


• Develop joint business plans and seasonal campaigns with key accounts.


• Monitor and analyze sell-through data, in-store feedback, and stock levels.

3. Market & Consumer Insights

• Conduct market analysis to identify trends, pricing strategies, and competitor activity in the baby, kids, and maternity space.


• Translate insights into actionable plans for product positioning, promotions, and channel-specific assortments.

4. Sales & Revenue Growth

• Drive sales performance and meet revenue goals through effective retail strategies and trade activations.


• Manage budget allocation for in-store promotions, sampling, and retail staff training.


• Work closely with the marketing and product teams to ensure brand consistency and product relevance in stores.

5. Operational Coordination

• Collaborate with internal supply chain/logistics to ensure smooth deliveries and order fulfillment to retail partners.


• Ensure compliance with regulatory requirements for baby and maternity products in Singapore.

• Bachelor’s degree in Business, Marketing, or a related field.


• 3–5 years of experience in retail business development or key account management, ideally in baby, kids, maternity, FMCG, or lifestyle categories.


• Strong network and understanding of Singapore’s retail landscape.


• Excellent negotiation, communication, and relationship-building skills.


• Entrepreneurial, resourceful, and driven with a hands-on attitude.


• Comfortable working in a fast-growing, family-oriented company culture.

• Previous experience working with children’s products or maternity categories.


• Experience in launching or growing brands in retail in Singapore.


• Familiarity with trade show participation, store merchandising, and retail training programs.