Business Development Executive

FCAsia is expanding its footprint in Singapore and international markets. We are looking for a confident, independent, and strategic Business Development Executive who can build new partnerships with supermarkets, retail stores, bakeries, cafés, restaurants, and other F&B establishments — locally and overseas.

• Business Development & Partner Acquisition

  • Identify and pursue new business opportunities across:

    • Supermarkets & grocery chains

    • Bakeries, cafés, and restaurants (HORECA)

    • Retail stores & specialty food outlets

    • Wholesalers, distributors, and bulk buyers

  • Conduct outreach independently — including calls, emails, walk-ins, and face-to-face meetings.

  • Confidently present and introduce FCAsia’s product lines (e.g., coconut oil, specialty food products).

  • Negotiate pricing, terms, and partnership agreements.

  • Identify and develop opportunities in overseas markets, including research, outreach, and relationship building.

• Account Management & Relationship Building

  • Build strong, long-term relationships with new and existing clients, both locally and abroad.

  • Ensure product understanding, order consistency, and overall partner satisfaction.

  • Regularly visit partner locations to review stock movement, product performance, and sales potential.

• Sales Strategy & Market Insights

  • Conduct market research to identify trends, new segments, and competitor activities, including overseas markets.

  • Work with management to refine sales strategies, recommend new product opportunities, and support international expansion.

  • Provide feedback from the field to guide business decisions and product positioning.

• Sales Support & Coordination

  • Maintain accurate records of outreach pipelines, client interactions, negotiations, and deals closed.

  • Use Excel for tracking leads, reporting sales progress, and preparing proposals.

  • Coordinate with logistics and warehouse teams to ensure timely delivery and fulfilment for partners.

• General Responsibilities

  • Represent the company professionally at meetings and partner visits, locally and internationally.

  • Take ownership of the entire BD cycle — from lead generation to closing deals.

  • Handle ad hoc tasks that support the company’s commercial growth and market expansion.

Job Requirements

• 3-5 years BD/sales experience in F&B, FMCG, or HoReCa distribution is a plus — strong initiative and personality matter more.

• Strong interest in sales, F&B, or food distribution, with a desire to grow into international markets.

• Confident in cold-calling, messaging, and meeting clients independently, locally and abroad.

• Excellent communication, negotiation, and relationship-building skills.

• Proactive, self-driven, and comfortable working with minimal supervision.

• Organised, IT-savvy, and capable of managing pipelines and reporting (Excel knowledge required).

• Valid driving licence and willingness to travel for partner visits (local & international).

• Open to Singaporeans and Permanent Residents.

• Immediate availability preferred.

Job Benefits

• Attractive basic salary + performance incentives.

• Staff Discounts.

• Comprehensive training provided (brand, product, operations).

• Exposure to and career growth locally and internationally. 

• Overseas travel opportunities. 

• Overseas expenses are covered by the company.