Business Development Executive

Responsibilities

Travel Product Packaging & Presentation

• Enhance the visual storytelling, packaging, and presentation of China department’s travel offerings to appeal to younger, trend-sensitive consumer segments.


• Collaborate with design teams to create compelling itineraries, product brochures, and digital content.


• Research and incorporate emerging travel trends, cultural elements, and influencer-driven narratives into product designs.

Digital Marketing Coordination

• Assist in organizing and curating digital marketing materials across web and social media platforms.


• Work closely with the Singapore Marketing team to execute campaigns tailored to local market preferences.


• Support promotional efforts through EDMs, landing pages, and social media assets for greater outreach and conversion.

Cross-Border E-commerce Campaigns

• Act as a liaison with our China office and their E-commerce team to coordinate cross-border marketing campaigns.


• Support campaign execution on platforms such as Xiaohongshu and TikTok.


• Ensure messaging, visuals, and tone are culturally resonant and platform-appropriate.

Bilingual Communication & Cross-Cultural Engagement

• Leverage strong bilingual skills (English and Mandarin) to bridge communication between internal stakeholders and overseas teams.

Management & Strategic Contribution

• Provide strategic input on product positioning, market entry, and consumer engagement based on academic and practical business knowledge.


• Lead or participate in cross-functional initiatives that enhance product-market fit, marketing efficiency, and customer acquisition.


• Conduct performance reviews and reporting on campaign effectiveness, offering actionable recommendations for future planning.

Requirements:

• Bachelor's Degree in Marketing, Business, Tourism, or a related field.


• Master of Science in Management or equivalent postgraduate qualification is highly advantageous.


• 1–3 years of experience in marketing, product development, or tourism-related roles.


• Proficient in digital marketing platforms, especially Xiaohongshu, TikTok, and Instagram.


• Strong visual storytelling skills and understanding of youth-oriented content trends.


• Ability to communicate effectively in Mandarin is an advantage, as the role involves coordination with Mandarin-speaking stakeholders and content adaptation for Mandarin-speaking audiences.


• Excellent interpersonal and communication skills


• Proactive, creative, and detail-oriented with a passion for travel and digital engagement.


• Able to work independently and collaboratively across regional teams.