Brand & Trade Marketing, Assistant Manager (FMCG, B2C)

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute long-term brand strategies aligned with business objectives


• Define brand positioning, tone of voice, and messaging frameworks


• Ensure brand consistency across all touchpoints

Campaign Planning & Execution

• Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail)


• Collaborate with internal teams and external agencies to deliver impactful campaigns


• Monitor campaign performance and optimize for effectiveness

Market & Consumer Insights

• Conduct market research and analyze consumer behavior and trends


• Translate insights into actionable brand initiatives


• Track competitor activity and identify opportunities

Content & Creative Development

• Oversee content strategy including social media, advertising, and brand storytelling


• Work closely with creative teams to produce high-quality marketing assets


• Ensure all communications align with brand identity

Trade Marketing & Retail Execution

• Support the development and execution of trade marketing strategies across key retail channels


• Coordinate in-store activations, promotions, and POSM deployment to drive visibility and sales


• Work closely with Sales and Key Account teams to align campaign plans with retail calendars


• Monitor in-store execution (distribution, display, pricing) and identify improvement opportunities


• Track performance of trade promotions and evaluate ROI for continuous optimization


• Support product launches with retail activation plans, including merchandising and promotional mechanics


• Liaise with distributors, retailers, and external partners to ensure smooth execution of trade initiatives

Performance & Analytics

• Track and report on brand KPIs such as awareness, engagement, and equity


• Use data to inform decisions and improve campaign performance


• Manage marketing budgets and ROI

Stakeholder Management

• Collaborate with cross-functional teams including sales, product, and retail


• Manage relationships with agencies, partners, and vendors

• 2-4 years of experience in brand & trade marketing, preferably in FMCG, retail, or consumer-driven industries


• Proven track record of executing successful marketing campaigns


• Strong team player


• Strong organizational skills with attention to detail and accuracy.


• Proficient in Microsoft Excel and PowerPoint.


• Excellent interpersonal and communication skills.


• Ability to manage multiple priorities/projects and work effectively in a dynamic, cross-functional environment.


• A collaborative mindset with a proactive, problem-solving approach.