Brand Specialist

About the Role

We are looking for a creative and detail-oriented Brand Specialist to support brand development, marketing execution, and digital campaigns. This role will be responsible for maintaining brand consistency, managing marketing activities, and supporting both offline and online initiatives to strengthen brand presence in the market.

Key Responsibilities

• Develop and execute brand promotion plans aligned with company objectives

• Coordinate with Public Relations agencies, media partners, and advertising agencies for campaign execution

• Organise and manage offline marketing activities such as exhibitions, media events, and distributor meetings

• Prepare brand and product marketing materials including brand book, company profile, and project portfolio

• Maintain and implement corporate VI standards to ensure brand consistency

• Work closely with designers to produce marketing materials, social media visuals, and campaign assets

• Oversee retail visual merchandising and advertising placements (indoor and outdoor)

• Manage official social media platforms (Instagram, Facebook, YouTube, TikTok)

• Plan and create digital content including promotional videos and social media creatives

• Identify and collaborate with KOLs and influencers to increase brand exposure

• Coordinate with third-party e-commerce operators to ensure smooth flagship store operations

• Prepare weekly, monthly, and annual marketing plans and performance reports

• Manage marketing budget applications and expense tracking

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field

• Minimum 2 years of experience in branding, marketing, or digital marketing

• Proficient in Adobe Photoshop and basic video editing

• Hands-on experience managing social media platforms

• Strong copywriting and communication skills

• Fluent in English and Chinese