Brand Marketing | UP $7000 | 6 Months | Suntec

Duration: 6 Months

Working Location: Suntec

Working Hours: Monday - Friday, 9am - 6pm

Responsibilities:

Strategic Brand Planning:

• Develop winning brand strategy and sales forecast across all channels, from brand objectives setting to delivering accurate forecasts and monitoring brand performance

• Building upon global brand strategy and guidelines for consumer demand generation

• Actively identify key consumer, category and market insights for excellent and apply them across aspects of the brand strategy and execution

• Manages relationships with opinion leaders and dermatologist community to support the product, in co-operation with local Medical Advisor (if any in the country organization) and/or Area Marketing Support and Corporate Services Marketing & Medical

• Prepares assigned product line(s) objectives and development schedules for medium/long term plan

• Launch excellence/SKU rationalization

• Undertake regular market analysis (IMS / NIELSEN / DATAMONITOR) on brand & promotion performance & tracking & provide recommendations to achieve brand growth

• ROI tracking of major brand activation

Above & Below the Line Planning & Execution:

• Develop and execute the brands ATL and Digital activity

• Organize & Manage the public relation activities for the brand increasing media presence

• Create & execute trade marketing plans including POS material & effectivesales support material to fully exploit the product portfolio

• Collaborate cross-functionally (sales, finance, regulatory & supply chain) toco-ordinate the marketing & sales activities to deliver brand objectives

• Lead the projects and project team meetings

Commercial & Promotion Planning:

• Evaluate pricing strategy for all new products & for existing product Portfolio

• Develops product strategy/positioning, including pricing and packaging artwork specifications for local brands

• Develops product detailing strategy, including promotional material

• Collaborate with KAMs in the development of the brands national promotion plans to optimize category performance

• Prepare customer meetings and provide marketing contents for presentation to customers

• Manage the brand Variable Marketing Budget

• Agency and vendor management

• Conduct regular product trainings to internal/external customers

• Provides technical expertise, trains and motivates Field Force on products

• Visits the trade, pharmacists, dermatologists with relevant Sales Personnel in order to test the support documentation

• Ensure proper record keeping and back-up of important marketing information generated within the franchise(s).

 Requirements:

• Degree in Marketing with at least 3 - 5 years of working experience in Marketing

• Ability to effectively present information to management, public, doctors or sales forces in oral and written form

• Ability to respond to common inquiries or complaints from customers, regulatory agencies or sales forces

• Ability to read, analyze and interpret common scientific and technical information

• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  

We regret to inform that only shortlisted candidates will be notified.

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