Brand Manager (FMCG)

Job ID: 1422782WY2

Job Summary: Drive commercial strategy and marketing execution to grow brand performance across consumer and ethical healthcare channels.


Responsibilities:

• Lead and guide the commercial team in planning and executing marketing activities to achieve sales targets.
• Develop and implement strategic roadmaps for existing and new brands.
• Identify business expansion opportunities through consumer and patient insights.
• Conduct comprehensive opportunity and competitive analyses.
• Lead digital marketing and e-commerce initiatives to enhance brand presence.
• Define key metrics and KPIs to evaluate marketing campaign performance.
• Contribute to global healthcare brand teams on new product development.
• Monitor effective utilization of marketing A&P budgets.
• Support the sales team through regular joint field visits (minimum two days per month).
• Develop and execute trade marketing plans for Ethical and Consumer-Health channels to drive sales, market share, and profitability.
• Plan annual trade marketing activities with key retail partners, including chain pharmacies, hypermarkets, government healthcare institutions, and independent outlets.
• Collaborate with sales, supply chain, and regulatory teams to ensure effective trade marketing execution and ROI optimization.
• Ensure all printed materials and displays comply with local regulations and partner guidelines.
• Monitor trade marketing A&P fund usage.
• Build strong business relationships with key stakeholders, including Key Opinion Leaders and category managers.

Requirements:

• Minimum 3 years of product management experience in the FMCG industry.
• Strong business acumen, analytical thinking, and negotiation skills.
• Good interpersonal skills and a positive working attitude.
• Ability to work independently and manage confidential information.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.


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