Brand Manager / 6 months maternity cover / FMCG

Strategic Brand Planning:

• Develop winning brand strategy and sales forecast across all channels, from brand objectives setting to delivering accurate forecasts and monitoring brand performance

• Building upon global brand strategy and guidelines for consumer demand generation

• Actively identify key consumer, category and market insights for excellent and apply them across aspects of the brand strategy and execution

• Manages relationships with opinion leaders and dermatologist community to support the product, in co-operation with local Medical Advisor (if any in the country organization) and/or Area Marketing Support and Corporate Services Marketing & Medical

• Prepares assigned product line(s) objectives and development schedules for medium/long term plan

• Launch excellence/SKU rationalization

• Undertake regular market analysis (IMS / NIELSEN / DATAMONITOR) on brand & promotion performance & tracking & provide recommendations to achieve brand growth

• ROI tracking of major brand activation

Above & Below the Line Planning & Execution:

• Develop and execute the brands ATL and Digital activity

• Organize & Manage the public relation activities for the brand increasing media presence

• Create & execute trade marketing plans including POS material & effectivesales support material to fully exploit the product portfolio

• Collaborate cross-functionally (sales, finance, regulatory & supply chain) toco-ordinate the marketing & sales activities to deliver brand objectives

• Lead the projects and project team meetings

Commercial & Promotion Planning:

• Evaluate pricing strategy for all new products & for existing product Portfolio

• Develops product strategy/positioning, including pricing and packaging artwork specifications for local brands

• Develops product detailing strategy, including promotional material

• Collaborate with KAMs in the development of the brands national promotion plans to optimize category performance

• Prepare customer meetings and provide marketing contents for presentation to customers

• Manage the brand Variable Marketing Budget

• Agency and vendor management

• Conduct regular product trainings to internal/external customers

• Provides technical expertise, trains and motivates Field Force on products

• Visits the trade, pharmacists, dermatologists with relevant Sales Personnel in order to test the support documentation

• Ensure proper record keeping and back-up of important marketing information generated within the franchise(s).

 Requirements:

• Pharmacist and/or Business School degree in Marketing and/or Science degree

• At least 3 - 5 years of work experience in marketing.

• Ability to effectively present information to management, public, doctors or sales forces in oral and written form.

• Ability to respond to common inquiries or complaints from customers, regulatory agencies or sales forces

• Ability to read, analyze and interpret common scientific and technical information

• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 
  
  

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EA Reg. ID: R22109658 (Teng Yong Yao)

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