Brand & Influencer Marketing Executive

Role Overview

We are looking for a creative and organised Brand & Influencer Marketing Executive to support the development and execution of our brand and influencer marketing initiatives.

This role will focus on strengthening brand presence across online and offline touchpoints, coordinating brand campaigns and partnerships, and managing influencer/KOL relationships from outreach through content delivery.

The ideal candidate has a good eye for branding and content, understands social media trends, and is comfortable managing multiple campaigns, creators and stakeholders simultaneously.

Key Responsibilities

Brand Marketing & Campaigns

• Support the planning and execution of brand campaigns, launches, promotions and marketing initiatives.

• Ensure brand consistency across social media, marketing collaterals, advertisements, events and other customer-facing touchpoints.

• Work closely with designers, content creators and internal teams to develop campaign concepts and creative assets.

• Prepare creative briefs and coordinate the production of marketing materials.

• Assist in developing brand messaging, campaign angles and promotional concepts.

• Monitor competitor activities, industry trends and consumer trends to identify new opportunities.

• Support brand activations, events, collaborations and partnerships.

• Coordinate with outlets and internal teams to ensure campaigns are executed accurately and on time.

Influencer & KOL Management

• Identify and source suitable influencers, KOLs and content creators based on campaign objectives and target audiences.

• Conduct influencer outreach and manage communications, negotiations and campaign arrangements.

• Coordinate influencer appointments, treatments, product seeding, events and content shoots.

• Develop clear influencer briefs covering key messages, deliverables, timelines and content requirements.

• Manage influencer campaigns from initial outreach through content posting and completion.

• Review influencer content to ensure alignment with campaign objectives, brand guidelines and agreed deliverables.

• Maintain and grow the company's influencer/KOL database and relationships.

• Track campaign deliverables, posting schedules, usage rights and other agreed requirements.

• Monitor influencer campaign performance and prepare post-campaign reports.

• Identify opportunities for longer-term ambassador relationships and strategic creator partnerships.

Social Media & Content Support

• Work with the content team to develop social media content ideas aligned with brand campaigns.

• Keep updated on TikTok, Instagram and other relevant social media trends.

• Identify trending formats, creators and conversations that the brands can participate in.

• Support influencer-generated and user-generated content strategies.

• Identify strong influencer content that can potentially be repurposed across brand channels and paid campaigns.

Partnerships & Brand Development

• Source potential brand collaborations, cross-promotions and partnership opportunities.

• Coordinate partnership campaigns and ensure deliverables are fulfilled by both parties.

• Support events, launches and community-building initiatives that strengthen brand awareness and customer engagement.

Requirements

• Diploma or Degree in Marketing, Communications, Business, Public Relations or a related field.

• 1–3 years of experience in brand marketing, influencer marketing, social media, or a related role preferred.

• Strong understanding of Instagram, TikTok and current social media trends.

• Good communication and relationship-management skills.

• Strong organisational and project-management abilities.

• Comfortable communicating and negotiating with influencers, creators, agencies and external partners.

• Good eye for branding, visual content and social media aesthetics.

• Able to manage multiple campaigns and deadlines simultaneously.

• Basic understanding of social media and influencer performance metrics.

• Experience within the beauty, aesthetics, wellness or lifestyle industry would be an advantage.

Key Performance Indicators

Performance may be measured across:

• Successful and timely execution of brand campaigns

• Growth and quality of influencer/KOL network

• Influencer campaign deliverable completion rate

• Influencer content performance and engagement

• Number and quality of brand collaborations secured

• Brand consistency across marketing touchpoints

• Campaign reach, engagement and content generated

• Effectiveness of influencer content for organic and paid marketing

• Timely coordination of campaigns, events and marketing materials

Ideal Candidate

You are someone who understands that building a brand goes beyond posting content. You are interested in how a brand looks, sounds and is experienced, while also understanding how creators and influencers can help bring the brand to life.

You should be comfortable switching between creative work and coordination — from brainstorming a campaign concept and reviewing visuals to reaching out to influencers, managing schedules and ensuring deliverables are completed.