Brand Executive (Marketing & Design)

Mister Mobile runs 17 retail branches across Singapore and has built its reputation on trust, quality service, and a genuine commitment to our customers and community. As we grow, we want our brand to feel just as considered as our service — the same in every store, on every screen, and in every partner conversation. We're looking for a Brand Executive to own how Mister Mobile looks, sounds, and feels across every touchpoint.

This is the person who guards and grows our brand: our visual identity, our tone of voice, the experience inside our stores, and how we present ourselves to customers and partners alike. If you think in systems, sweat the details, and care about consistency as much as creativity, this is your role.

What you'll do

Own our brand identity & guidelines

Be the guardian of the Mister Mobile brand. Maintain and evolve our visual identity — logo usage, colour, typography, imagery, iconography — and keep our brand guidelines living and useful. Build the templates, asset libraries, and standards that keep everything on-brand as the company scales.

Define and protect our tone of voice

Own how Mister Mobile sounds — warm, clear, human, never corporate. Document our tone of voice, apply it across channels, and guide the wider team so our copy stays consistent whether it's a store sign, a social caption, a policy page, or a partner deck.

Lead visual & creative direction

Set the creative direction for campaigns, social, web, and print. Own our social media branding — the visual identity of our channels: mood boards, feed aesthetic, colour and type treatments, content templates, and the overall look our audience recognises at a glance. Design or art-direct key assets, brief and manage external designers or agencies when needed, and make sure every piece that goes out looks like it came from the same brand. (You set the visual system and templates; the content/marketing team produces the day-to-day posts within it.)

Shape our in-store experience

Own how our stores look and feel across all 17 branches — layout intent, signage, wayfinding, window and display design, digital signage, and the overall retail environment. Design and roll out POSM: posters, standees, shelf talkers, price cards, promotional displays, and on-screen content for in-store digital displays. Work with printers, fabricators, and screen/content vendors to bring it to life, and keep the look consistent across every store.

Present our brand to customers & partners

Define how Mister Mobile shows up beyond our own stores — co-branding with partners, booth and counter design for partner locations, event presence, and the brand presentation materials (decks, one-pagers, mood boards) we put in front of partners. You'll be the one making sure that wherever our name appears, it looks and feels unmistakably us.

Keep us consistent & production-ready

Manage brand assets, approvals, and the vendors who produce physical materials. Own the details — file formats, print specs, colour accuracy, timelines — so brand execution is smooth and nothing slips through looking off.

Who you are

• Strong visual eye and a systems mind. You can create beautiful work and build the guidelines that let others stay on-brand without you.

• Hands-on with design tools. Comfortable in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; able to produce print- and social-ready assets.

• Fluent in brand, verbal and visual. You care as much about how we sound as how we look, and you can hold both to a high standard.

• Retail / environmental design sense. Experience with in-store design, signage, POSM, or spatial/experiential work is a strong plus.

• Detail-obsessed and production-savvy. Print specs, colour, file management, vendor coordination — you sweat the things that make execution clean.

• A clear communicator. You can brief designers, align internal teams, and present brand thinking to partners with confidence. Multilingual ability is a plus for our diverse market.

• Self-directed and organised. You can own the brand roadmap, juggle multiple stores and projects, and keep everything moving.

3–5 years experience in brand, design, or visual communications, ideally with some retail, FMCG, or multi-outlet exposure. A portfolio showing identity, campaign, and physical/retail work is essential.