Description
We are seeking a dynamic and creative brand executive to join our branding team. You will play a pivotal role in enhancing our brand presence and engaging with our target audience through various marketing and public relations initiatives.
Key Responsibilities:
Social Media Strategy and Management:
· Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.
· Create, curate, and manage published content across various social media platforms, ensuring consistency with brand voice and message.
· Monitor social media channels, respond to audience interactions, and analyze performance metrics.
Content Creation and Management:
· Plan and implement engaging activities and campaigns to connect with and grow our audience.
· Work closely with our graphic designers to design marketing collateral including graphics, videos, and written content, ensuring alignment with the overall brand message and visual identity.
· Support content creation and brand photo shoots, including planning, coordination, and execution.
· Continuously engage with existing clients through various channels, including physical events, to maintain strong relationships and enhance client satisfaction.
Campaign and Public Relations Management:
· Maintain and update the campaign and Public relations calendar to keep track of planned activities and ensure timely execution.
· Manage and execute Public relations drops, ensuring they align with strategic goals and target audiences.
· Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.
Event Planning and Coordination:
· Assist in the planning and coordination of trade events, exhibitions, and other promotional events.
· Liaise with event organizers, vendors, and other stakeholders to ensure a smooth flow.
Reporting and Analysis:
· Track, analyze, and report on the performance of social media campaigns, marketing initiatives, and Public relations activities.
· Provide insights and recommendations for continuous improvement based on data-driven analysis.
· Contribute to creative idea sessions to develop campaigns that rejuvenate the brand.
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Requirements:
- A diploma or a bachelors degree in marketing, communications or related fields
- Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply
- Proficiency in social media platforms and digital marketing tools
- Strong communication skills
- Creative and attention to details
- Strong organization and planning skills
- Experience in video shooting is a plus