Brand & Content Marketing (ASTERSPRING)

Build clear brand differentiation, trust, and emotional connection for ASTERSPRING in Singapore through disciplined content, social storytelling, and brand-led public relations and collaborations. This role is to ensure ASTERSPRING stays relevant while customers clearly understand who we are, what we stand for, and why we deliver results — across aesthetics, education, treatment outcomes, and the customer journey — so we consistently attract and retain our right audience.

What You Will Own

• ASTERSPRING’s social media presence as a reflection of brand identity and standards

• ASTERSPRING website content and hygiene (clarity, accuracy, consistency)

• Brand storytelling across aesthetics, education, results, and customer journey

• Brand-led Public Relations narratives and visibility opportunities

• Strategic brand partnerships and collaborations (KOLs, creators, like-minded brands, community)

• Consistency of brand expression across digital, Public Relations, and in-salon touchpoints

• Trust and credibility signals that influence bookings and repeat visits

• Loyalty engagement content and community-building initiatives for CRM

What You Will Do

• Keep content current and relevant

• Support bookings and repeat visits

• Shape ASTERSPRING’s content and social direction to clearly communicate brand differentiation and ensuring it stays relevant

• Create and curate content that balances: Aesthetics (calm, premium, considered) | Education (skin knowledge, treatment rationale) | Results (credible, responsible outcome storytelling)

• Identify and execute public relations opportunities that reinforce credibility and expertise

• Propose and manage brand collaborations and partnerships aligned with ASTERSPRING’s values

• Work with creators, therapists, and partners to produce authentic, high-trust content

• Ensure collaborations and public relations moments translate into strong social and website storytelling

• Maintain high standards while adapting messaging for different platforms

• Continuously refine brand presence based on customer response and market signals

• Conceptualise and support member activities, education sessions, and brand-led experiences

• Work with salon operations to translate content into real-world member engagement

Specifications

• Enjoy steady improvement and consistency

• Care deeply about brand, trust, and long-term reputation

• Have strong aesthetic judgement and disciplined storytelling skills

• Personally create content (photo, video, written) and take pride in craft

• Enjoy combining hands-on content creation, public relations, and partnerships to build credibility

• Understand that influence comes from consistent, well-made content, not hype

• Are comfortable representing a brand publicly and thoughtfully

• Only Singaporeans to apply