Description
We are looking for a strategic and commercially minded Brand & Communications Lead to help drive brand growth, positioning, and evolution across a portfolio of consumer brands within FMCG, retail, wellness, and lifestyle categories.
This role focuses on upstream marketing and long-term brand building — including brand positioning, consumer understanding, communication strategy, portfolio development, and concept evolution.
Key Responsibilities:
Brand Strategy & Positioning
Support the development and evolution of long-term brand positioning, architecture, and strategic growth direction across the portfolio
Help define and ensure alignment of visual identity, brand narratives, messaging tones, and communication materials across product categories, channels, and touchpoints
Support a stronger consumer-centric approach across branding, innovation, communications, and business decision-making
Marketing Communications & Consumer Engagement
Develop and coordinate marketing initiatives to improve brand awareness, product visibility and consumer engagement
Support the planning and direction of campaigns, launches, and brand initiatives with clear communication objectives and measurable outcomes
Work with internal and external creative partners on content development, campaigns and POSM materials
Identify opportunities for meaningful consumer engagement through content, partnerships, activations, public relations, and influencer collaborations where relevant
Portfolio Development & Innovation
Identify whitespace opportunities and future growth areas within the portfolio
Support portfolio growth, innovation, and category expansion initiatives through consumer and market-driven insights
Contribute to product storytelling, launch positioning, and communication development for new products and evolving categories
Cross-Functional Collaboration
Work closely with Commercial, Trade Marketing, Sales, Operations, and external partners to align brand strategy with commercial execution
Support stronger marketing frameworks and collaborative ways of working across the organization
Act as a strategic bridge between brand direction, consumer understanding, and business priorities
What We’re Looking For:
We are looking for a marketer who combines strong brand fundamentals with strategic curiosity and consumer-centric thinking.
Comfortable working on brands evolving beyond their original categories
Good understanding of brand-building dynamics
Experience in brand stretch, repositioning, consumer transitions, and portfolio evolution
Strong understanding of FMCG brand management, ideally within food & beverage, wellness, lifestyle, or retail categories
Able to balance strategic thinking with practical execution and commercial realities
Entrepreneurial, adaptable, collaborative, and comfortable operating within evolving business environments
Familiarity with digital marketing & social media platforms
5 years of experience in FMCG marketing, brand management, or strategic communications
Proactive, resourceful, and comfortable working in a fast-paced environment.
Why join us:
Opportunity to shape and grow multiple evolving consumer brands
Exposure across FMCG, retail, wellness, and lifestyle categories
High ownership and visibility within a growing business platform
Opportunity to work on both brand growth and transformation initiatives
Collaborative and entrepreneurial working environment