Brand and Marketing Executive

We are looking for a dynamic Brand and Marketing Executive with experience in the FMCG sector to drive brand growth, new product development including market research, launch and execute high-impact campaigns. This role focuses on both consumer marketing ensuring strong brand presence across retail and digital channels.

Key Responsibilities

• Support the development and execution of brand strategies to drive product awareness and sales growth

• Plan and implement 360° marketing campaigns across ATL (Above-the-Line) and digital channels

• Coordinate product launches, promotions, and seasonal campaigns

• Work closely with sales team to ensure strong in-store visibility and execution

• Monitor competitors’ activity, pricing and market trends within the FMCG landscape

• Analyse sales data and campaign performance

• Ensure brand consistency across all consumer touchpoints

• Support inventory planning and demand forecasting in collaboration with supply chain and sales team

Requirements

• 2–5 years of experience in FMCG marketing or brand management

• Strong understanding of retail dynamics, distribution channels and shoppers’ behaviour

• Analytical mindset with the ability to interpret sales and market data

• Ability to work in a fast-paced, high-volume environment

Preferred Skills

• Familiarity with syndicated data tools

• Knowledge of category management principles

• Experience managing product portfolios

• Basic project management and budgeting skills

 Work Environment

• Fast-paced, results-driven FMCG environment

• Regular interaction with sales, supply chain and retail partners

• May involve store visits, fieldwork, and occasional travel