B2C E-Commerce Manager

Overview

We are looking for an experienced and results-driven E-Commerce Manager to lead and grow our online business. The ideal candidate will manage all online sales channels, develop digital strategies, and ensure smooth day-to-day e-commerce operations.

• Develop and execute the company’s e-commerce strategy to drive growth and revenue.




• Analyse online market trends, customer behaviour, and competitor activities.




• Set and monitor sales targets, KPIs, and performance metrics.

• Manage daily operations of the company’s e-commerce website and marketplace stores (e.g., Lazada, Shopee, Shopify).




• Oversee product listings, pricing, inventory, and content updates.




• Work closely with web developers or IT to resolve technical issues and improve user experience.

• Plan and implement digital marketing initiatives (SEO, SEM, social media ads, email marketing, promotions).




• Manage campaign calendars, budgets, and performance tracking.




• Optimise marketing strategies to increase traffic, conversion, and sales.

• Create and maintain product descriptions, photos, and digital assets.




• Ensure all content is accurate, appealing, and SEO-friendly.




• Coordinate product launches and promotional activities.

• Coordinate with logistics and warehouse teams to ensure timely and accurate order fulfilment.




• Monitor customer reviews and enquiries to maintain a high level of service.




• Improve customer experience through UX enhancements and process improvements.

• Analyse sales data, traffic trends, and customer insights.




• Prepare weekly/monthly performance reports and action plans.




• Use tools such as Google Analytics, Meta Ads Manager, or marketplace dashboards.

• Manage relationships with e-commerce platform account managers.




• Oversee platform campaigns, vouchers, and promotional opportunities.




• Ensure all marketplace activities meet platform guidelines.

• Lead and supervise a team of e-commerce executives/coordinators (if applicable).




• Provide guidance, training, and performance feedback.




• Ensure timely execution of all e-commerce tasks and projects.

• Diploma or Degree in Marketing, Business, E-Commerce, or related field.




• Minimum 3–5 years of experience in e-commerce or digital marketing.




• Strong knowledge of online platforms (Shopify, WooCommerce, Lazada, Shopee, etc.).




• Proficient in Google Analytics, Meta Ads, and digital marketing tools.




• Strong analytical, planning, and problem-solving skills.




• Good communication skills and ability to work in a fast-paced environment.




• Experience in leading a small team is an advantage.