AVP / VP, Cards & PayLah! Usage & Partnerships

Job Purpose

Drive customer usage and engagement for DBS Cards and PayLah! through strategic partnerships, compelling propositions, and seamless customer journeys. This role also leads and develops a team to originate, execute, and scale partnerships across key merchant ecosystems, positioning DBS as the preferred payment method.

Key Responsibilities

1. Partnership Strategy & Business Development

• Identify, originate, and secure strategic partnerships across priority merchant categories to drive payments usage and billings growth


• Build and manage a robust pipeline of opportunities aligned to business priorities


• Lead end-to-end partnership lifecycle: prospecting, pitching, negotiation, onboarding, and scaling


• Develop differentiated value propositions grounded in customer insights and commercial impact

1. Usage Growth & Campaign Management

• Design and execute integrated campaigns to drive Cards and PayLah! usage, spend, and engagement


• Collaborate with Marketing, Product, Rewards, and Digital teams on go-to-market execution


• Drive adoption, category penetration, and incremental spend via targeted partnerships

1. Customer Journey & Proposition Development

• Define and enhance end-to-end customer journeys to deliver seamless, intuitive experiences


• Translate customer insights and behavioural trends into actionable strategies

1. Performance Management & Analytics

• Own and track KPIs including billings, usage uplift, campaign ROI, and partner performance


• Lead business case modelling, forecasting, and post-implementation reviews


• Drive a data-led culture within the team to optimise outcomes

1. Stakeholder Management

• Partner cross-functionally across Product, Analytics, Marketing, Merchant, and Digital teams


• Build strong external relationships with stakeholders at partner organisations


• Influence alignment across internal and external stakeholders

1. Team Leadership & People Management

• Lead, coach, and develop a high-performing team of partnership/campaign managers


• Set clear goals, monitor performance, and drive accountability against business targets


• Provide guidance on deal structuring, campaign strategy, and execution excellence


• Foster a collaborative, entrepreneurial, and results-driven team culture


• Mentor team members to build pipeline strength and leadership bench

Key Accountabilities / KPIs

• Growth in Cards & PayLah! billings, active usage, and engagement


• Successful onboarding and scaling of strategic partnerships


• Campaign effectiveness (ROI, conversion, acquisition, retention)


• Strength and health of partnership pipeline


• Team performance, engagement, and capability development


• Delivery of seamless customer journeys and partner integrations

Experience & Requirements

Core Experience

• At least 8-10 years of relevant experience


• Proven track record in business development, partnerships, or payments/cards


• Experience in consumer payments, digital wallets, or merchant ecosystems preferred


• Demonstrated experience in team leadership / people management


• Strong track record of delivering measurable commercial outcomes

Skills & Capabilities

• Highly driven, entrepreneurial, and results-oriented


• Strategic thinker with strong commercial acumen


• Collaborative leader with strong ownership mindset


• Data-driven with ability to translate insights into actions


• Excellent negotiation, communication, and stakeholder management skills


• Customer-centric mindset with deep understanding of user behaviour


• Strong execution capability in fast-paced, matrixed environments


• Proven leadership and coaching capability


• Comfortable navigating ambiguity and driving outcomes end-to-end

Preferred Qualifications

• Degree in Business, Marketing, Finance, or related discipline


• Experience in payments, fintech, e-commerce, or digital ecosystems


• Familiarity with cards products, merchant economics, and digital channels

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