Associate Manager, Marketing Operations

Key Responsibilities: 

Web Page Production Management: 

• Lead the planning, development, and optimization of marketing web pages, landing pages, and campaign microsites. 

• Coordinate cross-functional teams including content, design, and web  developers to deliver high-quality web assets on schedule. 

• Ensure all web pages follow SEO best practices, accessibility standards, and CRO guidelines. 

Lead Nurturing & Automation Leadership: 

• Manage the end-to-end development and optimization of lead nurturing 

• workflows within marketing automation platforms (e.g., Pardot). 

• Drive segmentation, lead scoring, and lifecycle marketing strategies to improve engagement and conversion. 

• Monitor automation performance and lead continuous improvement initiatives in collaboration with sales and marketing teams. 

Marketing Measurement & Attribution Oversight: 

• Lead the creation and management of marketing attribution models to track and measure the impact of marketing activities across channels. 

• Analyze marketing data and campaign performance to provide insights, identify trends, and recommend data-driven optimizations. 

• Develop and maintain executive-level reports and dashboards 

• highlighting KPIs, funnel metrics, and ROI. 

• Partner closely with analytics, sales operations, and finance functions to ensure data accuracy and alignment. 

Team Leadership & Collaboration: 

• Drive process improvements and implement best practices across marketing operations functions. 

• Serve as a liaison between marketing, sales, IT, and external vendors to ensure seamless execution of marketing programs. 

Qualifications: 

• Bachelor's degree in Marketing, Business, Communications, or a related field. 

• 4-6 years of experience in marketing operations or related roles, with increasing  responsibility. 

• Proven experience managing marketing automation platforms (such as HubSpot,  Marketo, Pardot). 

• Strong understanding of CMS platforms (e.g., WordPress, Drupal), with ability to manage web content production. 

• Expertise in marketing measurement, data analysis, and attribution modeling. 

• Skilled in reporting and dashboarding tools (Google Analytics, Tableau, Power BI,  or similar). 

• Demonstrated leadership or project management experience within a marketing or digital team. 

• Excellent communication and stakeholder management skills. 

• Detail-oriented with strong problem-solving abilities. 

Chew Kai-Xinn 

EA Licence No: 11C5502 | R2196712