Assistant Web Operations Manager

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Description

This role is responsible in managing the operations of multiple brand websites; plan, project manage, and coordinate site launches, new site features and optimisations across all markets and management of content transcreation. This involves conducting research of current market behaviours, working with local markets; project scoping; planning and coordination with internal and external stakeholders.

Primary Relationships

The position reports to the eCommerce Manager.

Within the organisation, this position has primary working relationships with the eCommerce, Marketing, IT and Warehouse teams, as well as staff with similar positions within partner and franchise organisations.

Outside the organisation, the position coordinates primarily with website and online marketplace customers, delivery and courier companies, social media platforms and any other service providers (digital agencies, developers, translators, etc.).

eCommerce Operations & Performance Management

• Oversee daily website operations across all markets, ensuring optimal performance, functionality, and customer experience

• Monitor key performance indicators (KPIs) for website health, user experience, and conversion

• Collaborate with Marketing and Campaign teams to update website content in line with active campaigns, ensuring accuracy, brand consistency, and optimal customer engagement

• Serve as the primary point of contact for franchisees and subsidiaries on all website-related matters

• Consolidate, prioritise, and translate regional feedback into actionable improvements and product enhancements

• Proactively identify operational risks and implement solutions to minimise disruptions

• Translate business, marketing, and operational needs into clear, structured user stories and functional requirements for tech and developer agencies

• Define acceptance criteria and success metrics to ensure alignment on expected outcomes

Site Enhancements and Optimisations

• Partner with internal teams (e.g. Customer Service, Campaign, and Warehouse) to identify operational pain points and drive improvements in CMS usability, enabling more efficient workflows and a seamless end-to-end customer experience

• Identify opportunities to improve conversion, usability, and overall customer journey through data, feedback, and benchmarking

• Own the roadmap for site enhancements and feature development in collaboration with internal teams

• Project manage end-to-end delivery, including requirement definition, development, testing, and rollout

• Monitor competitor landscape and industry trends to inform innovation and best practices

Site Launches

• Lead end-to-end planning and execution of new market launches, from scoping to go-live

• Conduct market research to define localisation, customer behaviour, and operational requirements

• Define project scope, timelines, and deliverables in collaboration with internal and external stakeholders

• Ensure launches are delivered on time, within scope, and aligned with brand and commercial objectives

• Identify opportunities to streamline and standardise launch processes across market

Requirements

• Bachelor degree in Digital Marketing, eCommerce, Business or similar equivalent with 3-5 years’ experience

• Strong communication skills with excellent command of English

• Proficiency in a second language is preferred

• Strong time and project management skills with the ability to multi-task

• Outstanding problem-solving skills and the ability to troubleshoot website issues in a fast-paced environment

• Ability to translate marketing needs into program execution to drive business performance.

• Meticulous, adaptable, creative thinker who is able to work independently in a fast-paced environment

• Proficient with MS Office applications

• Results-driven and able to work under pressure

• Understanding and hands-on experience in working with Content Management Systems (CMS), preferably Sitefinity/Ucommerce

• Proficient with issue and project management tools such as JIRA

• Experience in managing multiple regional projects would be a plus

• Experience working in the luxury industry would be a plus

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.