Assistant Marketing Manager - Zeekr

Job Description:

As the Assistant Manager, you will be responsible for:

1. Brand Strategy and Stakeholder Management

• Contribute to overall marketing brand strategy in line with business objectives and value proposition.

• Act as brand custodian, ensuring messaging and creatives are consistent with brand identity.

• Establish strong working relationships with internal teams and external stakeholders (creative, public relations, media buying, agencies).

1. Advertising and Promotions

• Collaborate with creative and media agencies to produce impactful digital and print campaigns that drive sales objectives for product launches, events, roadshows, and online promotions.

• Ensure campaigns are delivered on time, on brief, and within budget.

• Brainstorm, develop, and execute retail campaigns, managing budgets and optimising mid-campaign activities for maximum performance.

1. Digital and Social Media

• Support social media content posting, community engagement, and campaign execution.

• Manage and optimise the full digital suite including online campaigns, promotions, and paid media.

• Implement SEO/SEM strategies to improve website performance, visibility, and lead generation.

• Analyse campaign data, provide actionable insights, and adopt a test-and-learn approach to maximise performance.

• Stay updated on new media platforms, ad formats, and innovative concepts to position the brand as a market trendsetter.

1. Events and Roadshows

• Support planning and execution of events and roadshows, including the sourcing for venue, event collaterals, set up, engagement and briefing of all parties involved to drive the event to succession.

• Contractor and agency management including getting quotations, briefing relevant vendors on campaign/event objectives/requirements on the execution of the campaign/event.

1. CRM and Data Management

• Lead and manage customer database systems, ensuring accuracy and timely updates.

• Support customer engagement programs and marketing automation journeys.

• Reporting on leads, campaign tracking, and customer insights.

1. Collateral

• Assist in producing and designing marketing collaterals such as brochures, spec sheets, pricelists, festive materials, etc.

• Ensure all materials adhere to brand CI and are delivered on time with zero errors.

1. Any other duties that may be assigned from time to time.

Job Requirement:

• Diploma/Degree in Marketing/Business Studies

• 3-5 years of working experience in related fields

• An enthusiastic advocate for all things digital and a demonstrated ability to deliver results/change drive by insights from data

• Result driven with a good understanding of Demand Generation: search - covering both SEO & SEM approaches to leveraging Social for branding, sales driven campaigns or customer service

• Strong communication & presentation skills

• Excellent project management, facilitation skills and event management skills

• Good organizational, time management and coordination skills with the ability to multitask

• Independent, resourceful, and able to work as a team in a fast-paced and dynamic environment

• Work well under pressure and tight deadlines

• Strong written and verbal communication skills

• Effective self-starter who excels in a lean and fast-paced organization

• Proficiency in software such as Adobe Photoshop, InDesign, Illustrator, and Microsoft Office is preferred.

Working Hours:

Mondays to Fridays: 0900hrs to 1825hrs

Working Location:

315 Alexandra Road Singapore 159944