Assistant Marketing Manager
Vertical Institute
Description
Full-time | Singapore | Marketing | Onsite
Vertical Institute | AI & Technology Training
About the role
Vertical Institute is looking for an Assistant Marketing Manager to support and drive integrated digital and growth marketing initiatives across B2C and B2B audiences.
Direct marketing experience in Education, EdTech, Training, or Learning is mandatory for this role.
You will work closely with the Head of Marketing to manage campaigns, marketing projects, growth experiments, customer communications, partnerships, and performance reporting. This is a hands-on role for a marketer who can move between strategy, execution, analytics, and project management.
Key responsibilities
Integrated Marketing & Campaign Management
Plan and execute integrated marketing campaigns across B2C and B2B channels.
Manage the marketing calendar and coordinate campaign timelines, content, events, and deliverables.
Work with internal teams, agencies, influencers, vendors, and other external partners to ensure campaigns are delivered on time.
Monitor campaign performance and turn data into actionable recommendations.
Identify gaps and risks in campaign execution and proactively resolve them.
Digital & Growth Marketing
Develop and manage structured growth experiments across the customer acquisition and conversion funnel.
Identify growth opportunities based on campaign data, market insights, and customer behavior.
Develop test plans, monitor results, and recommend actions based on performance.
Analyse channel and campaign performance to identify opportunities for improvement.
Work with the marketing team to improve lead generation, engagement, and conversion.
Email Marketing / EDM
Manage the EDM calendar, including newsletters, lead-nurture campaigns, event follow-ups, and customer communications.
Segment audiences based on B2B/B2C profiles, industry, lead source, and customer journey.
Monitor open rates, click-through rates, conversions, and other email performance metrics.
Test and optimize subject lines, content, audience segments, and send times.
WhatsApp Marketing & Automation
Manage WhatsApp Business API and automated customer communication flows.
Develop lead capture, appointment reminder, FAQ, and broadcast workflows.
Create customer journeys that route qualified leads to the appropriate sales team.
Monitor automation performance and identify opportunities to improve lead engagement and conversion.
Ensure communications comply with relevant opt-in, opt-out, and WhatsApp Business requirements.
Partnerships & Public Relations
Identify and develop partnerships with corporate organizations, industry associations, media partners, and complementary brands.
Manage partner relationships and coordinate partnership activations.
Support Public Relations and communications initiatives to strengthen brand visibility.
Ensure external communications are aligned with the company's brand and commercial objectives.
Project Management & Reporting
Maintain the marketing project calendar and track key deliverables, owners, and deadlines.
Coordinate cross-functional stakeholders across Marketing, Sales, UX, agencies, and external vendors.
Provide regular project updates and flag risks or dependencies early.
Maintain marketing dashboards and trackers covering campaigns and customer touchpoints.
Prepare monthly performance reports covering campaign activity, leads, engagement, and conversion.
Requirements
4–6 years of experience in integrated marketing, digital marketing, growth marketing, or a related marketing function.
Mandatory: Prior marketing experience in Education, EdTech, Training, or Learning.
Demonstrated experience managing marketing campaigns from planning through execution and performance analysis.
Strong understanding of digital marketing channels and marketing performance metrics.
Experience with email marketing / EDM and customer segmentation.
Experience with CRM, marketing automation, or customer engagement platforms.
Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.
Strong project management and stakeholder coordination skills.
Experience working with senior stakeholders and translating strategy into execution.
Strong written and spoken English communication skills.
Bachelor's degree in marketing, Communications, Business, or a related field.
Good to have
Experience managing Public Relations agencies or external communications.
Experience with partnerships or business development initiatives.
Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho.
Experience with marketing automation tools such as Zapier or Make.
Experience with paid media platforms and campaign performance reporting.
Experience in a B2B2C business model.
Why join Vertical Institute?
Broad marketing ownership
Work across digital marketing, growth, campaigns, customer engagement, partnerships, and Public Relations rather than being limited to one marketing channel.
Work closely with senior leadership
Partner directly with the Head of Marketing and contribute to both marketing strategy and execution.
Growing AI education market
Be part of Singapore's growing AI and technology training sector and help professionals and organizations build future-ready skills.
Clear career progression
The role provides a pathway toward broader Marketing Manager responsibilities for high performers.
About Vertical Institute
Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programs and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.