Description
About the Role
We are looking for a driven and commercially minded marketer to join SK Jewellery Group Limited, home to two of Singapore's leading jewellery brands, SK Jewellery and Love & Co.
This role sits at the heart of customer growth, CRM, campaign planning, partnerships and brand activation. The successful candidate will work closely with internal teams, agencies and external partners to create meaningful customer journeys, drive engagement and bring campaign ideas to life across online, offline and retail touchpoints.
The ideal candidate enjoys both strategy and execution. You should be able to uncover opportunities from customer data, develop relevant marketing segments, plan campaigns and execute them with creativity, precision and commercial focus.
Key Responsibilities
CRM, Loyalty and Customer Engagement
· Manage CRM initiatives, loyalty points mechanics and customer engagement programmes across SK Jewellery and Love & Co.
· Develop strategies to encourage customer sign ups, repeat purchases and long term brand stickiness.
· Work with internal stakeholders to improve the customer journey across retail, online and CRM touchpoints.
· Monitor CRM performance and identify opportunities to increase customer retention, reactivation and lifetime value.
Segment Marketing and Customer Data Platform
· Use the customer data platform to analyse customer behaviour and identify meaningful audience segments.
· Create targeted marketing segments based on purchase behaviour, interests, lifecycle stage and campaign opportunities.
· Plan and execute customer journeys across channels such as WhatsApp, email, paid media and retail activations.
· Translate data insights into actionable campaign ideas, content angles and customer engagement plans.
Campaign Planning and Execution
· Support the planning and execution of integrated marketing campaigns for product launches, seasonal campaigns and brand initiatives.
· Develop campaign concepts, content directions, key messages and customer activation ideas.
· Leverage AI tools to enhance campaign asset creation, content ideation and visual adaptation, helping the team work more efficiently while maintaining brand consistency and creative quality.
· Coordinate campaign timelines, deliverables, creative assets, media plans and post campaign reporting.
· Work closely with retail, e-commerce, merchandising, creative, agencies and external vendors to ensure smooth execution.
Partnership Marketing
· Identify and develop partnership opportunities that can widen brand appeal and reach new customer segments.
· Source and manage brand collaborations, tactical partnerships, event partnerships and customer reward tie ups.
· Evaluate partnership proposals and ensure they are aligned with brand objectives, audience fit and commercial goals.
In Store, Online and Customer Activations
· Conceptualise and execute customer activations across retail stores, online platforms and social or digital channels.
· Create initiatives that drive store traffic, customer engagement, lead generation or conversion.
· Support VIP, customer and community driven activations where relevant.
Media Planning and Content
· Plan and manage media buys across platforms, including but not limited to Meta.
· Work with media partners to optimise campaign reach, traffic, engagement and conversion.
· Manage blog content planning, article topics and coordination with writers or agencies to support SEO and brand storytelling.
· Track campaign and content performance, and provide recommendations for improvement.
Requirements
· Diploma or degree in Marketing, Business, Communications or a related field.
· Minimum 3 to 5 years of marketing experience, preferably in retail, lifestyle, jewellery, fashion, beauty, luxury, FMCG or consumer brands.
· Experience in CRM, loyalty marketing, customer segmentation or lifecycle marketing is preferred.
· Comfortable working with customer data, campaign reports and marketing platforms.
· Good understanding of digital marketing, media planning and customer journey planning.
· Able to manage campaigns from concept to execution with strong attention to detail.
· Strong communication, coordination and project management skills.
· Creative yet commercially grounded, with an interest in understanding customer behaviour.
· Able to work independently in a fast paced retail environment.