Description
ABOUT THE ROLE
We’re looking for a versatile, data-curious marketer to lead LOJEL’s regional marketing activities in Singapore. The Assistant Marketing Manager will plan and execute our local marketing strategy, build a strong and consistent brand across regional channels and networks, and partner closely with HQ (Hong Kong) and cross-regional teams.
The role is based in Singapore and reports to the regional General Manager with a dotted line to HQ Marketing.
KEY RESPONSIBILITIES
- Plan and execute 360° marketing campaigns in Singapore from ideation to launch, across digital, social, retail, and partnership channels.
- Lead regionally successful product launches by coordinating cross-functional teams (Product, Sales, Ecommerce, Retail) to maximize impact and sell-through.
- Brief and manage internal and external partners (designers, agencies, media, influencers etc.) to deliver on-brand campaign assets and activations.
- Build and maintain strategic relationships with key industry players, agencies, vendors, and commercial partners.
- Measure and report on campaign performance against KPIs (e.g., ROI, ROAS, engagement, traffic, conversion, sell-through), derive insights and optimize.
- Prepare and monitor the Singapore marketing budget: allocate funds wisely and ensure ROI discipline.
- Support and apply LOJEL’s sustainability and ESG initiatives in local marketing activities.
PROFILE & SUCCESS CRITERIA
- 3-4 years of experience in consumer marketing, with a track record of leading campaigns and product launches.
- Strong collaborator who can influence stakeholders and take full ownership of results.
- Comfortable working with numbers: able to interpret metrics, build reports, and make data-informed decisions.
- A sense of aesthetics and a love for great copy and on-brand communication.
- Up-to-date with consumer behavior trends and best practices in digital, social, and retail marketing.
- Organized, critical thinker who can see the big picture and solve complex problems methodically.
- Global mindset: experienced working with multicultural teams and diverse consumer segments.
- Thrives in a fast-paced environment and adapts quickly to changing priorities.
- High EQ: practices empathy, active listening, and inclusive communication.
SKILLS & EXPERIENCE
- Minimum 3–4 years of relevant campaign and marketing experience.
- Proven track record of planning and delivering successful marketing activities.
- Proficiency with Slack, Asana, and Google Workspace.
- Strong communicator who can inspire and align internal and external stakeholders.
- Awareness of ESG principles: experience applying sustainability-related initiatives.
- Prior work on sustainability projects or in sustainable/B Corp companies is a plus.
REQUIREMENTS
- Fluency in English (multilingual abilities are a plus).
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
WHAT YOU’LL GET
- 20 Annual Leave Days
- Medical Insurance
- Dental Insurance
- LOJEL friends & family discount year-round
- & much more…
LOJEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.