Assistant Marketing Manager – GrabFood, SG

Get to Know the Team

The Grab Singapore Marketing team is a group of growth marketers and brand builders inspired by solving problems—for consumers, the business, and the brand. We do it through experimentation, iteration, and a genuine belief that the best marketing is the kind people actually find useful. Here, people spot the problem, figure out the path, and collaborate across teams and departments to make it happen. If that's how you're wired, you'll fit right in.

Get to Know the Role

As the Assistant Marketing Manager for GrabFood Deliveries, you will help improve user growth, order frequency and subscription adoption across one of Grab Singapore's largest businesses.

Reporting directly to the Marketing Lead, you'll independently own campaigns, launches and growth programmes that influence how consumers engage with GrabFood every day.

Sitting at the intersection of brand, growth and product marketing, you'll help turn business priorities into integrated marketing programmes that build customer habits, strengthen loyalty and drive adoption of key delivery propositions. From subscription marketing to affordability-focused features, you'll develop campaigns that influence consumer behaviour and deliver measurable business impact.

This role is fully on-site at Grab's One-North office.

The Critical Tasks You Will Perform

• You will own the end-to-end execution of integrated marketing campaigns across OOH, social, digital, experiential and in-app channels. Working from a business objective and strategic brief, you'll bring campaigns to life through coordination and disciplined execution.


• You will develop and execute marketing programmes that build long-term customer habits, alongside tactical campaigns that respond to seasonal opportunities, merchant initiatives and business priorities. You'll drive growth in Monthly Transacting Users (MTUs), order frequency and platform engagement.


• You will support the growth of Grab's subscription programme by developing and executing campaigns that drive acquisition, engagement and retention. You'll work across brand, CRM and in-app channels to strengthen the subscription proposition and unlock growth among high-potential customer segments.


• You will drive go-to-market execution for delivery propositions, affordability features and product-led growth initiatives. You'll translate product functionality into consumer stories, develop creative briefs and help turn features into everyday consumer behaviours.


• You will work with Product, Marketplace, PR, Creative and Operations teams to coordinate launches, manage timelines and ensure quality execution. You'll navigate competing priorities, solve problems and keep projects moving from brief to launch.


• You will track campaign performance, monitor key growth metrics and identify opportunities to improve results. You'll use data and consumer insights to optimise campaigns, strengthen future launches and ensure marketing investments deliver measurable impact.