Assistant Marketing Manager (Digital & Growth)
Private Advertiser
Description
Drive Growth for One of Singapore's Fastest-Growing Education Brands
We're looking for an experienced Assistant Marketing Manager (Digital & Growth) to join a high-growth organisation at the forefront of AI and technology education in Singapore.
This is an opportunity to work directly with senior leadership, own integrated marketing initiatives from strategy to execution, and play a key role in scaling a business that is transforming how professionals learn future-ready skills.
If you're a commercially minded marketer who enjoys combining data, creativity, experimentation, and operational excellence, we'd love to hear from you.
What You'll Do
Integrated Campaign Management
Lead end-to-end planning and execution of integrated marketing campaigns across B2B and B2C channels.
Own and maintain the overall marketing calendar, ensuring campaigns, events, and content are delivered on schedule.
Monitor campaign performance and translate insights into actionable recommendations.
Coordinate cross-functional teams to ensure seamless execution across all marketing initiatives.
Growth Marketing & Experimentation
Design and execute structured growth experiments across the marketing funnel.
Develop data-backed growth hypotheses and evaluate campaign effectiveness.
Identify optimisation opportunities across acquisition, conversion, and customer engagement.
Present clear commercial recommendations based on marketing performance.
Public Relations & Strategic Partnerships
Build and manage relationships with media partners, corporate organisations, industry associations, and strategic partners.
Coordinate partnership activations and Public Relations initiatives that strengthen brand visibility.
Ensure all external communications remain aligned with business objectives.
Marketing Project Management
Own project timelines for campaigns, events, content production, and cross-functional initiatives.
Coordinate internal stakeholders, agencies, influencers, and external vendors.
Proactively identify risks, resolve bottlenecks, and keep projects moving efficiently.
Customer Lifecycle Marketing
Manage the email marketing (EDM) calendar, including newsletters, nurture campaigns, event communications, and promotional announcements.
Segment customer databases for targeted communications.
Monitor campaign metrics including open rates, click-through rates, and conversions.
WhatsApp Automation
Manage automated customer communication workflows using WhatsApp Business.
Create lead nurturing journeys, appointment reminders, FAQs, and customer engagement campaigns.
Ensure messaging complies with platform policies and customer consent requirements.
Reporting & Optimisation
Maintain marketing dashboards and project trackers.
Prepare monthly reports linking campaign performance with lead generation and business outcomes.
Recommend improvements based on data and performance trends.
What We're Looking For
4–6 years of experience in digital marketing, growth marketing, or integrated marketing.
Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
Proven experience managing end-to-end marketing campaigns with measurable business results.
Strong analytical mindset with experience interpreting campaign performance and making data-driven decisions.
Excellent project management and stakeholder management skills.
Strong written and verbal communication skills in English.
Familiarity with paid media platforms and marketing analytics.
Advantageous Experience
Public Relations, partnerships, or agency management experience.
Experience in education, training, EdTech, or B2B2C environments.
Exposure to CRM platforms such as Salesforce, HubSpot, or Zoho.
Basic experience with no-code automation tools such as Zapier or Make.
Why Join Us?
Own Meaningful Work
Lead integrated campaigns, growth initiatives, customer lifecycle marketing, partnerships, and marketing operations in a role with genuine ownership.
Work Closely with Leadership
Partner directly with an experienced Head of Marketing and contribute to strategic business decisions.
Join a High-Growth Industry
Be part of an organisation operating in one of Singapore's fastest-growing sectors—AI and technology education.
Accelerate Your Career
This role offers a clear pathway toward a Marketing Manager position for high-performing individuals.