Assistant Manager, Email and Loyalty Marketing

You will be part of a performance marketing digital team responsible for driving eCommerce capabilities at Far East Hospitality. As the Assistant Manager, Email & Loyalty Marketing, you will take ownership of the strategies and KPIs for the group’s membership programme.   

• Strategize and design roadmap to grow and future-proof the membership programme, from revenue generation and data management to marketing technology and member experience.


• Develop marketing automation journeys and create personalized email content on Salesforce Marketing Cloud (SFMC), perform database segmentation and run regular A/B tests to drive engagement and return stays.


• Analyse performance of membership growth and engagement, marketing automation and email campaign performance using Salesforce Marketing Cloud (SFMC), Google Analytics, Looker Studio and email deliverability tools.


• Plan and execute multi-market initiatives, both digital and offline, to acquire and engage members.


• Provide governance and training to internal stakeholders, where necessary, on the membership programme.


• Perform any other duties assigned by supervisor, carrying them out diligently and professionally. 

You will be part of a performance marketing digital team responsible for driving eCommerce capabilities at Far East Hospitality. As the Assistant Manager, Email & Loyalty Marketing, you will take ownership of the strategies and KPIs for the group’s membership programme.   

• Strategize and design roadmap to grow and future-proof the membership programme, from revenue generation and data management to marketing technology and member experience.


• Develop marketing automation journeys and create personalized email content on Salesforce Marketing Cloud (SFMC), perform database segmentation and run regular A/B tests to drive engagement and return stays.


• Analyse performance of membership growth and engagement, marketing automation and email campaign performance using Salesforce Marketing Cloud (SFMC), Google Analytics, Looker Studio and email deliverability tools.


• Plan and execute multi-market initiatives, both digital and offline, to acquire and engage members.


• Provide governance and training to internal stakeholders, where necessary, on the membership programme.


• Perform any other duties assigned by supervisor, carrying them out diligently and professionally.