Assistant Manager/Deputy Manager, Marketing

Job Responsibility:

• Assist in executing branding campaigns for both above-the-line and below-the-line activities.

• Handle product advertising in social media and digital platforms.

• Liaise with external vendors and work closely with inter-departments to ensure successful delivery of marketing projects.

• Assist/lead in organizing and executing corporate events.

• Assist/lead for Corporate Social Responsibility activities.

• Provide support for internal & external communications.

• Monitor of negative publicity/reputation risks.

• Assist in all marketing initiatives to drive participation and achieve desired outcomes e.g. upselling & cross-selling.

• Customer promotion management.

• Handle product collaterals (in English & Chinese) mainly for life insurance & policy forms for general insurance.

• Handle SEM for GI products and SEO with financial article creation with vendor.

• Content creation for owned social media platforms.

• Website content management & updates (in English & Chinese).

• Handle corporate festive materials e.g. calendar, red packet.

• Dissemination of notices/circulars from LIA and GIA.

• Perform any other jobs as assigned by the HOD or Deputy HOD.

Requirements:

• Bachelor’s Degree with minimum 5 years marcom experience, at least 3 years experience in life insurance

• FLMI Professional qualification holder

• Strong communication and influencing skills

• Creative problem-solving skills

• Good interpersonal and presentation skills

• Good project management and digital marketing skills

• Good command of written and verbal English and Chinese (as the role involves effective communication with English and Chinese speaking associates and preparation of assigned tasks in English and Chinese)

• Life Insurance product knowledge as an added advantage

• Computer proficiency in Microsoft Office (PowerPoint, Excel, Word)