Assistant Manager , Brand & Digital Communications |West| Edu sector

Key Responsibilities:

Brand & Campaign Management:

• Support and execute brand positioning across campaigns and communications initiatives

• Analyse market trends, audience behaviour, and competitor insights to inform strategies

• Lead end-to-end delivery of key campaigns and initiatives, including planning and execution

• Coordinate with internal stakeholders and external partners to ensure seamless delivery

• Oversee development of marketing collateral in collaboration with internal teams and agencies

• Ensure consistent application of brand guidelines across all touchpoints

Digital Strategy & Platforms:

• Manage and optimise digital platforms, including website and social channels

• Lead website enhancement initiatives, including content updates and user experience improvements

• Ensure content is accurate, up-to-date, and aligned with SEO best practices

• Monitor and analyse digital performance metrics, providing insights and recommendations

• Collaborate with data teams to strengthen reporting and performance tracking

• Support budget planning and monitoring for campaigns and digital initiatives

Requirements:

• Bachelor’s degree in Marketing, Communications, or related discipline

• Minimum 5–6 years of relevant experience in marketing, communications, or brand roles

• Must have working experience with educational sector

• Strong knowledge of digital marketing tools, platforms, and analytics

• Proven experience managing campaigns and digital projects

• Strong communication and stakeholder management skills

Michi Tay Ting Yin
Associate Consultant
R26159871
RecruitFirst Pte Ltd
EA13C6342