Affiliate Marketing Strategy, Shopee Singapore Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Lead the growth strategy for Shopee Singapore’s affiliate marketing business, with responsibility for traffic acquisition, affiliate partner growth, conversion performance, and business outcomes


• Grow high-quality traffic across affiliate channels, including creators, key opinion leaders (KOLs), and network partners


• Identify, acquire, and develop strategic affiliate partners to expand Shopee’s affiliate ecosystem and diversify traffic sources


• Design and implement programmes to increase affiliate activation, engagement, content creation, and publishing activity


• Improve affiliate conversion and gross merchandise value through initiatives such as brand and SKU matching, promotional mechanics, commission structures, and other commercial levers


• Monitor affiliate funnel performance across acquisition, activation, and conversion, and translate insights into actionable recommendations


• Track key affiliate business metrics, including traffic, average daily orders, and affiliate direct gross merchandise value

Requirements:

• Bachelor’s Degree in any field; a Master’s degree would be advantageous but is not required


• Minimum two years of full-time strategy experience at a top-tier strategy consulting firm.


• Strong analytical skills, with the ability to interpret quantitative and qualitative data and translate findings into actionable business recommendations


• Experience developing growth strategies, commercial initiatives, or partnership programmes that deliver measurable business outcomes


• Strong project and stakeholder management skills, with the ability to influence and coordinate cross-functional teams


• Experience in e-commerce, marketplace businesses, affiliate marketing, loyalty programmes, fintech, digital platforms, or performance marketing would be advantageous