Advertising and Promotion (A&P) Executive (Retail Mall Marketing) DP19

Responsibilities

• Assist to assess market opportunities and conduct research to understand customer needs

• Enhance customers experience through mall-wide promotions and events to drive shoppers’ traffic and increase tenant sales

• Source for potential licensees to drive the mall’s Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces

• Conceptualize, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.

• Support in developing, tracking and managing marketing budget

• Plan, execute and manage advertising, promotion and digital marketing strategies

• Build and maintain good relationship with tenants and garner their participation in the mall’s advertising & promotion activities

• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events

• Analyse, evaluate and report effectiveness of advertising & promotion activities, make recommendations to adjust marketing strategies

• Liaise with respective vendors to ensure timely publicity of stores listing, happenings & promotions on various platforms: website in mall directories social media management inclusive of content management, contest, feedback & comments.

• Undertake other administrative deliverables such as financial processes, procurement, competitive quote sourcing and operational coordination, when required.

• Support in ad hoc designs for posters, decals, signages, and displays, when required.

Requirements

• Degree in Marketing / Mass Communications or relevant discipline

• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage

• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)

• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

• Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing

• Able to work independently as well as part of a team in a constantly evolving environment

• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.

• Strong communication, interpersonal, analytical and problem-solving skills

How to Apply:

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We regret only shortlisted candidates will be notified.

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