Description
Key Responsibilities
Strategy & Insight
Translate business goals into creator approaches (angles, hooks, formats, KPI targets).
Localisation of insight for Local place and regional markets; trend POVs (TikTok/IG Reels/YouTube Shorts, TikTok Shop/Shopee Live/LazLive).
Creator & production leadership
Manage regional operations team on sourcing/vetting creators; scoping , usage and deliverables.
Manage pre-production process (creator briefs, shortlists, storyboards, timelines); coach creators on tone, retention, CTAs.
QA cuts and finals; ensure brand safety and local compliance.
Client Partnership
Co-present strategy, WIPs, and post-campaign learnings; capture feedback and turn it into actions.
Confident meeting hygiene: clear agendas, next steps, risks, and mitigations.
Measurement & Optimisation
Work with regional operations team to track ER/VTR, CTR/CPA/GMV (where relevant) and content optimisation
Build insights, learnings and actionable optimisations based on data.
What we are looking for
• Have (1~3years) experience working in Social/Creator Marketing, including hands-on creator & affiliate management.
• Based in Local place with deep understanding of local trends and the influencer landscape.
• Working knowledge of short form video creation (hooks, retention, editing flow etc).
• Experience in KOL/influencer marketing, content production, and campaign management.
• Great communicator, organised, and comfortable working with cross border teams.
• Confident client presence – structured thinking, great meeting hygiene.
• Proactive and responsive — able to keep projects moving and solve problems quickly.
• Fluency in local language, Mandarin Chinese and English.
Nice to Haves
• E-Commerce/Affiliate Marketing experience (TikTok Shop, Livestreaming, Shopee Live ,LazLive)
• Experience in social platform analytics.
• Fluent language skills
What We Offer
• A strategic seat at the table – working directly with Regional Leaders on brand and business planning. A voice to lead innovation and business transformation.
• Regional exposure with China-to-APAC knowledge transfer and access to cross-market strategy forums to build regional experience.
• Test and Learn Culture – freedom to experiment and iterate quickly.
• Regional Career Growth Path – 1:1s & mentorship from senior leaders and an opportunity to lead multiple markets as we expand across the region.
• Regional travel on an as needed basis.
• Hybrid and flexible working.